January 12, 2010 — Prohands, the inventors and manufacturers of the No. 1 hand exercisers in the world for athletes, announced today a partnership with world renowned professional golf instructor Hank Haney. Through this partnership, Haney will market a new training aid for golfers called “Hank Haney’s Essential’s ‘Grip Strength’ DVD & Hand Exerciser Set.” The unique product includes a patented “PRO” hand exerciser available in 3 degrees of varying resistance and a DVD featuring Haney teaching the importance of hand strength for all aspects of the game. In addition to outlining the importance of hand strength for improving distance off the tee, bunker shots and putting, Haney also gives a comprehensive grip lesson and offers valuable tips to help improve hooks and slices.
“We couldn’t be happier working with a teacher as accomplished and well-respected as Hank Haney,” said Joseph H. Spadaro, Vice President of Marketing and Sales at Prohands.net. “We’ve enjoyed success in the golf market for years, but always felt we needed a golf-specific packaging concept to better communicate why hand strength is so important to golfers and how anyone that enjoys the sport would benefit greatly using our patented hand exercisers. Hank instinctively knew how to communicate this and did so in a way that will help golfers of all levels improve their game.”
“Grip strength is an important part of any golfer’s game, but is often overlooked,” said Haney. “This product not only aids in the fundamental development of hand strength, which is essential for distance and control, but it has the unique ability to strengthen each finger individually unlike any other product on the market.”
Hank Haney’s Essential’s ‘Grip Strength’ DVD & Hand Exerciser Set ($27.95 MSRP) is currently available at www.prohands.net, www.hankhaney.com, Golf Galaxy, Dick’s Sporting Goods, Pro Golf Seattle, Dunham’s Sports and other fine retailers. Full distribution of the product in golf specialty and major sports retailers will begin in the Spring of 2010. The new training aid officially launches at the PGA 2010 Merchandise Show (Booth# 580) in Orlando, FL, January 28-30, 2010.
About Hank Haney
Hank Haney has taught more than 200 touring professionals from the PGA, including the world No. 1 Tiger Woods and his students have won every major tournament in professional golf. Haney has been selected by Golf Digest as the number 2 of America’s 50 Greatest Teachers and has been recognized by Golf Magazine as one of the Top 100 teachers in America since the inception of the list in 1984. He has written three instructional books, has made frequent international lecture appearances for golf’s governing bodies and created Hank Haney Golf, Inc. for award winning course design and management.
Haney also has his own television series on The Golf Channel called “The Haney Project.” The hit show featured personal insight and golf instruction for NBA legend and TNT analyst Charles Barkley in its inaugural season. The upcoming season features comedian Ray Romano as Haney’s celebrity student. For more information about Hank Haney please visit www.hankhaney.com.
Prohands are the worldwide leaders in hand exercisers for athletes. Their patented line of exercisers are unique because of their ability to isolate and strengthen each finger individually using a patented spring-loaded button technology. Since 1990, Prohands have been used by professional athletes, fitness trainers and strength coaches globally. Prohands also enjoys success in the music market as well as the medical and rehabilitation markets. More information about Prohands can be found at www.prohands.net.
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*Media assets are available at: http://prohands.net/media/HankHaney/
Joseph H. Spadaro, V.P. Marketing & Sales
860-599-1300 ext 13
Director of Communications (Octagon)