Driver weighs an amazingly light 284 grams to promote faster swing speed and more distance
TaylorMade’s lightest driver and fairway woods ever
Carlsbad, Calif. (January 13, 2010) – Three years after unveiling Burner 07, the most successful driver in TaylorMade history, the No. 1 driver company in golf is unveiling the next generation of this phenomenal franchise, named simply Burner SuperFast. Weighing just 284 grams (an astounding 14 grams less than the Burner 07 and Burner 09 drivers), Burner SuperFast is a speed demon, designed to deliver increased clubhead speed and superior distance.
Largest Clubface of Any TaylorMade Driver
The Burner SuperFast driver’s improved performance starts with a new 460cc clubhead shape that’s sleeker and more aerodynamic than past Burner drivers. This new head also boasts high MOI for tremendous forgiveness, and incorporates the largest clubface of any TaylorMade driver. Measuring an expansive 4,500 square millimeters, the new clubface is 14% larger than Burner 09’s clubface. The larger face is important in light of the fact that the longer club-length of Burner drivers, like Burner SuperFast, makes it more challenging for the average player to make square contact consistently, and the larger face gives them more area to strike the ball with. The Burner SuperFast face also features a new bulge and roll design that’s optimized to work with the higher MOI head to maximize forgiveness on off-center hits. Finally, the clubface incorporates TaylorMade’s renowned Inverted Cone Technology, which promotes faster ball speed on off-center hits.
The Burner SuperFast driver also incorporates TaylorMade’s proven Dual-Crown technology, which both lowers and pulls back the center of gravity to promote a higher launch angle and increased spin. Introduced in the TaylorMade Tour Burner driver two years ago, and also used in the Burner 09, Dual Crown technology is tremendously valuable.
Longer, Lighter Shaft Promotes Higher Launch
Also critical to the Burner SuperFast driver’s performance is its Matrix Ozik XCon 4.8 shaft, which is both ultra-light and tip-soft, helping the golfer generate more ball speed, a higher launch angle and more spin to promote more distance. And at 46.5″ in length, Burner SuperFast automatically promotes a wide and fast swing arc.
Burner SuperFast: Our Lightest Driver Ever
Another vital upgrade to the Burner SuperFast is the new Winn Lite grip that weighs just 30 grams, which is a full 14 grams lighter than the Burner 09’s grip, yet it sacrifices nothing in terms of feel and traction. It’s a critical component to our overall quest to make this club, at 284 grams, the lightest driver we’ve ever produced.
Put every element of our newest version of SuperFast technology together and you’ve got a driver that screams through the hitting zone to promote more pop at impact for more clubhead speed and distance than any Burner driver ever has, and that’s saying something. The best news is that all players can take advantage of Burner SuperFast’s speed and distance benefits, as the driver will also be available in a ladies version in its own color palette.
The Burner SuperFast driver is available in three lofts – 9.5, 10.5, HT – and five shaft flexes – L, M, R, S, X.. Availability begins on February 19, 2010 at a street price of $299.
Burner SuperFast Fairway Woods
The 17-4 steel Burner SuperFast fairways share the driver’s aerodynamic head shape and, compared to Burner 08 fairways, are lighter in weight, longer in club-length by a half-inch, are larger in size and deeper of face, all of which combines to make them easier to play and to promote increased distance. At 301 grams they’re the lightest fairways we’ve ever offered, and they also feature the largest clubhead size we’ve ever offered in a steel fairway, with the 3-wood measuring 200cc. Burner SuperFast fairways are available in 3-wood (13?), 5-wood (15?), 7-wood (17?) and five shaft flexes – L, M, R, S and X. Availability begins on February 19, 2010 at a street price of $199 per club.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
