Venerable four-county destination – known for championship golf, skiing and scenery – hires industry veteran to bolster tourism
(POCONO MOUNTAINS, Pennsylvania) – The Pocono Mountains Visitors Bureau (PMVB) – renowned for its recreational offerings and affordable, family fun – announces the appointment of David West to the position of Vice President of Marketing and Sales for the esteemed four-county destination in Northeastern Pennsylvania.
Responsible for creation of strategies and development of comprehensive programs integrating sales and marketing resources, West will uphold and insure the integrity of the iconic Pocono Mountains brand.
“We know David’s enthusiasm for the region will help bolster the Pocono Mountains Visitors Bureau and assist our passionate staff with growth objectives in 2010 and beyond,” said Carl Wigus, President and CEO of the PMVB. “Our community and tourism industry will benefit from his background and past successes.”
Prior to joining the PMVB, West was the Marketing Director, Bucks County Conference & Visitors Bureau (Bucks County CVB), and launched its award-winning Web site, garnering many industry accolades. He was also an MBA Professor at Drexel and taught Tourism and Hospitality at Temple University. West is a member of the U.S. Travel Association Education Committee and Destination Marketing Association International Technology Committee and will continue to serve both groups.
“The Pocono Mountains brand is well-known for its many wonderful tourism assets and we hope more visitors can experience all the area has to offer,” said West. “It’s thrilling to be on board with the PMVB and promoting this exciting region.”
With close proximity to many major East Coast cities, the Pocono Mountains are the destination of choice for avid golfers, skiers, outdoors aficionados and families, friends, businesses or couples looking for an affordable getaway. While noted for its championship golf and courses designed by legends Donald Ross, A.W. Tillinghast and Jack Nicklaus, the region has added a Vegas-style casino, world-class spa and resort, interactive Web site and numerous boutiques and restaurants throughout the years, catering to all types of vacationers.
For more information on the Pocono Mountains, please visit www.800poconos.com or call 800-POCONOS (800-762-6667).
About the “Pocono Mountains: Discover Golf’s Great Destination Secret”
The Pocono Mountains has long been known to avid travelers and mountain aficionados for its lush, relaxing family friendly ambiance and romantic setting, as well as its fall foliage, winter skiing, spring-summer outdoor recreation options and natural beauty. Numerous lakes, parks and other environmental wonderlands are found throughout the four-county Pocono Mountains region.
Attributes of the golf-and-resort properties and destination include:
• Home to more than thirty golf courses with hundreds of holes for beginners and avid golfers alike; close proximity gives golfers chance to play 36 in a day
• Two NASCAR races held annually
• Golden Era of Golf Architecture period designs strongly represented by legendary designers Donald Ross and A.W. Tillinghast
• Hiking, biking, camping, spas, horseback riding, boating, fishing, hunting and many other activities
• Attractions, festivals and other special events
• Meeting and conference facilities
• Great food at a wide array of eating establishments and resort restaurants
• Bed & breakfasts, country inns and resorts
• Antique shops, outlet malls and other unique shopping venues
Contact:
Jen Voss
Buffalo Communications
703.268.9200
jvoss@billycaspergolf.com
Rob Thomas
330-696-1476
rthomas@billycaspergolf.com
www.buffalocommunications.com
www.twitter.com/buffalocomm
