First drivers to incorporate movable weight technology and flight control technology in a 460cc clubhead
Carlsbad, Calif. (January 13, 2010) – First came the R9 driver, which combined Flight Control Technolog (FCT) and Movable Weight Technology™ (MWT®) with three movable weights in a 420cc head. Next came the R9 460 driver with FCT alone, only in a larger and more forgiving 460cc head. “Those two drivers were created because TaylorMade didn’t yet have the ability to combine both FCT and MWT in a 460cc head,” said Todd Beach, TaylorMade’s senior director of metalwood development. “A year later, we do.”
Introducing the R9 SuperTri driver, which combines FCT and MWT with three movable weights in a 460cc head, marking the ultimate unification of TaylorMade’s major driver technologies with maximum size to deliver massive distance and forgiveness.
The R9 SuperTri was made possible by two crucial developments by TaylorMade engineers that saved enough weight to allow FCT and MWT to coexist in a 460cc head. The first is better, more widespread use of TaylorMade’s Ultra-Thin Wall technology throughout the clubhead. The second is a new, lighter FCT sleeve that does everything the former one did while weighing three grams less.
FCT + MWT + 460cc = Supreme Adjustability, Distance and Forgiveness
The impact of incorporating FCT and MWT into a 460cc head is enormous. The larger head is more forgiving, and its CG is two millimeters farther back in the head than the R9 driver, making it easier to launch the ball higher and with more spin, helping players gain more distance. At the same time, the inclusion of MWT with three weights promotes a side-to-side trajectory change of up to 75 yards.
Inverted Cone Technology (ICT) is also a crucial piece of the R9 SuperTri’s makeup. Though it’s milled onto the back of the clubface where it’s out of sight, ICT plays a critical role by dramatically increasing the area of the clubface that delivers fast ball speed, promoting more distance on off-center hits.
R9 SuperTri Features Reshaped Crown, Lighter Shaft
The R9 SuperTri’s clubhead is sleeker than previous R9 driver heads, thanks to a reshaped crown that reduces wind resistance. Though the shape is more aerodynamic, the face is the deepest (62mm) TaylorMade has ever incorporated into a driver with MWT, and is deeper than most other competitive drivers currently on the market. Visually, the R9 SuperTri clubhead is a killer, thanks to its new shape and its black-on-black color scheme, including a black PVD clubface last seen in the r7 SuperQuad.
The R9 SuperTri is equipped with a Fujikura Motore 60-gram shaft, which is five grams lighter than the Motore 65 used in the R9 driver. In addition to being lighter, the Motore 60 makes it easier to launch the ball on a higher launch angle and at a higher spin-rate, which helps many players achieve longer carry for increased distance.
R9 SuperTri: The Most Advanced TaylorMade Driver Ever
The R9 SuperTri unites four viable performance technologies: FCT, MWT, UTW and ICT. Never before have four such impactful, performance-enhancing technologies been combined so effectively in a single driver. Plus, there’s the superior aerodynamics of the new crown shape.
The R9 SuperTri and R9 SuperTri TP are the most advanced, highest-performing drivers TaylorMade has ever developed. The distance-producing power and shot-straightening abilities created by their combined clubhead size, clubhead design, performance technologies and shaft specifications make them clubs that no golfer should be without.
The R9 SuperTri includes three weights – 16-gram, 1-gram, 1-gram – and an FCT torque wrench. It’s available in four lofts — 8.5, 9.5, 10.5, 11.5 – and five shaft flexes — L, M, R, S, X. Street price is $399. The R9 SuperTri TP features the same head as the R9 SuperTri but with a choice of ten premium shafts including the Aldila Voodoo, Mitsubishi Fubuki and Matrix Ozik. Choosing a custom TP shaft adds an additional $100 to the cost of the club. It becomes available starting on February 19, 2010.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
