Market leader’s new women-specific styles help support breast cancer charity
(SCOTTSDALE, AZ) – AB Golf Designs – the market leader for attention-grabbing specialty head covers and accessories – announces the launch of its updated Bling line, a series of crystal-encrusted styles geared toward female players at the PGA Merchandise Show, booth #2555, Jan. 28-30 in Orlando.
Embellished with a variety of playful designs, these premium head covers are available in a rainbow of colors to dress up any golfer’s clubs. Their introduction coincides with the re-branding of AB Golf Designs, formerly known as Butthead Covers, and the expansion of its offerings beyond whimsical “bottoms-up” themed products.
The centerpiece of the collection is the Swing Bling, a pink head cover featuring the embroidered silhouette of a female golfer outlined in crystals. At its base is the pink ribbon emblem, signifying breast cancer awareness and AB Golf Designs’ commitment to the Maurer Foundation. A portion of proceeds from the sale of every Swing Bling, along with the company’s new Think Pink style from the Have a Heart line, will be donated to the not-for-profit organization to assist with its breast health education programs.
“As we continue the re-branding process and expand our range of head covers, we are able to offer items like the Swing Bling, which not only appeal to our customers, but allow us to partner with groups like the Maurer Foundation,” says co-owner Chip Burley. “Given the Bling line’s feminine appeal, it was the perfect opportunity to help raise breast cancer awareness and support the cause.”
Additional highlights of the new group include the Lady Bling, an embroidered ladybug for luck, Wing Bling, a dragonfly to remind ladies not to let the game “bug” them, and Bling-Tini for players in a celebratory mood. These new offerings complement many fun-filled “butthead” styles ranging from birds, fish and tigers to babies, kilted golfers and many more.
“Our goal is to offer something for everyone, and by adding to the popular Butthead collection with new lines, we cater to golfers of all ages and abilities,” adds co-owner D.J. Langer. “The Bling line allows fashion-conscious women a chance to translate their personal style to the course and show off a little bit, regardless of how well they play.”
Used in competition by scores of leading professionals, including LPGA Tour stars Christina Kim and Yani Tseng, AB Golf Designs’ high-quality products are available at better golf retailers throughout North America, online at the company website, via amazon.com and through distributor agreements in the U.K., EU and Asia-Pacific regions.
A fan favorite among universities and major companies nationwide, the brand also has a dedicated corporate and tournament division that excels at providing attractive pricing, superb design, low minimums and industry-leading customer service.
For more information, please visit www.abgolfdesigns.com or call 480-545-4653.
About AB Golf Designs
The market leader for attention-grabbing specialty head covers and accessories, AB Golf Designs offers a wide selection of premium-quality products at affordable prices, including high-quality collections in the novelty, animal, bling and charity categories.
Excelling in attractive pricing for the corporate, tournament and collegiate markets, the company provides low minimums, prompt turn-around and superb customer service for custom orders.
Recent high-profile projects include a rock hopper penguin wearing shades for Allianz Insurance, a bottoms-up peacock for NBC, “Sparky” the Arizona State University mascot and a french fry box for McDonalds that was so popular a non-logo version is now part of the main AB product line.
Originally founded in 2004 as Butthead Covers and focused exclusively on the namesake product line, the company changed ownership in 2009, expanded its collections and chose the AB moniker, which playfully stands for “Anything Butt.”
Contact:
Jamie Brooks
Buffalo Communications
jbrooks@billycaspergolf.com
