MEMPHIS, Tenn. – The world’s No. 1 shaft manufacturer, True Temper is proud to introduce its new Performance Fitting Center (PFC) Program. Through the all-new elite dealer program dealers can receive first-to-market opportunities, exclusive access to True Temper products, members-only use of ShaftFit Pro, True Temper’s new online fitting system, and many other special benefits.
Available only through True Temper, the Performance Fitting Center (PFC) Program is a comprehensive network which works to grow, promote and develop certified professionals, who provide excellence in the golf retail and custom fitting industry. Managed by Swing Science of Indianapolis, Ind., the Performance Fitting Centers consolidate True Temper’s Tour Concepts, Certified Rifle Centers and Gold Certified programs under one cohesive network for enhanced efficiency, increased brand awareness and greater resources and benefits for dealers.
“We are excited to announce our Performance Fitting Center program with never-before-offered marketing opportunities and support for our dealers,” says Bill Lange, global distribution sales manager. “This program is far more comprehensive than anything we’ve previously offered, and we can now provide our dealers with more valuable resources such as our newly designed ShaftFit Pro, an online fitting system which will enhance the custom fitting experience.”
A special seminar outlining details of the PFC program will be held during the 2010 PGA Merchandise Show in Orlando. The seminar will be held in Room 202C at 1 p.m. on January 29, 2010. All current and prospective dealers are invited to attend, and should RSVP by January 22, 2010 to pfc@truetemper.com, subject “PGA Show Seminar,” or call 901.746.2000.
To become a Performance Fitting Center and enjoy all of the program benefits, dealers may also attend workshops held at Swing Science’s locations in Orlando or Indianapolis. Workshops in Orlando will be held in conjunction with the 2010 PGA Merchandise Show on January 25, 27, 28 and 29. To reserve a spot in one of the workshops, contact Swing Science at 1-800-783-0196 or visit www.swingscience.net/PFC
With manufacturing facilities located throughout the country and offices around the world, True Temper retains the largest market share globally in golf shafts. While True Temper offers several brands with many unique models, the Dynamic Gold and Project X brands dominate many of the headlines from the world tours. The two lines have combined to win more than 40 wins on the PGA TOUR during the 2009 season alone, plus all four the PGA TOUR major events.
For more information on True Temper Sports or True Temper shafts, visit www.TrueTemper.com
The leading manufacturer of golf shafts in the world, True Temper Sports is consistently the number one shaft on all professional tours globally. The company markets a complete line of shafts under the True Temper®, Grafalloy® and Project X® shaft brands, and sells these brands in more than 30 countries throughout the world. True Temper Sports is proudly represented by more than 800 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information, visit www.truetemper.com
Contact:
John Meng
Meng & Associates Inc.
“Marketing That’s Custom Fit”
P. 512.331.8600 F. 512.331.8601
mengassociates.com



