PALM BEACH GARDENS, FL, January 18, 2010 – Stina Sternberg, Golf Digest senior editor and Golf Channel on-air personality, will be the featured guest at the January 21st Web Café presented by the EWGA (Executive Women’s Golf Association), exclusively for its Executive Distinction members.
These live, half-hour web conferences are hosted by Pam Swensen, CEO of the EWGA, interviewing a wide range of fascinating people from the worlds of golf and business. Previous guests have included Annika Sorenstem, Sheila Johnson, co-founder of Black Entertainment Television, Dawn Hudson, former president and CEO of Pepsi-Cola North America; Cindy Davis, president of Nike Golf; and Joe Gibbs, co- founder of The Golf Channel.
“We are excited to have Stina as our guest to kick off the third year of our Web Café series,” says Swensen. “She continues the growing list of accomplished individuals who have shared their wisdom and insights with our Executive Distinction members.”
Growing up in Sweden in a houseful of golf professionals, Sternberg began playing golf as a first-grader and was a certified club fitter and custom club builder by age 18. After college, she moved to the US to study broadcasting and open up a golf store, and became a member of the PGA of Sweden’s teaching division.
Today she is one of the leading female golf journalists in the world. A 10-year staffer at Golf Digest, Senior Editor Sternberg is in charge of the magazine’s women’s coverage and an equipment editor. From 2000 to 2008, she was a lead editor at Golf for Women and now editor-in-chief of Golf Digest Woman, a recurring women’s section in Golf Digest. She has hosted the Golf Channel”s highest rated reality show, “Big Break” along with serving as host, judge or commentator for numerous other Golf Channel programs. She has appeared as a golf expert on NBC’s “The Today Show”, ESPN, WCBS, WNBC, WABC, ESPN News and hundreds of radio broadcasts across the country.
Other Web Café guests scheduled for 2010 include Janet Pfeffer, vice president, finance, Ingersoll Rand; Karen Durkin, CEO of the Women’s Sports Foundation; and Julie Snow, head designer, for golf apparel company Cutter & Buck.
In addition to The Web Café series, EWGA’s Executive Distinction includes access to invitation-only ‘On Course’ events, offering unique golf and networking opportunities at some of the country’s finest resorts. Other added benefits for EWGA Executive Distinction members include complimentary general admission to LPGA Tour events and Gold Status in the Troon Golf Rewards program.
About EWGA
Geared toward the schedules of busy women, the EWGA welcomes every woman interested in getting involved and connected through the game of golf. EWGA offers all members organized play and clinics for all levels of golfers, personal and professional development, learning and mentoring programs and coast-to-coast networking opportunities to develop friendships, business connections and lifelong relationships.
Since its founding in 1991, the EWGA has enriched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and for fun. This not-for-profit association delivers a wide range of golf, social and networking activities for both new and experienced golfers.
A 2008 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 32 rounds per year. EWGA members spent an average of $4296 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $602,900 in golf related spending. With over 125 chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $75 million to the golf industry. A survey of former EWGA members revealed that 84% continue to play golf and average 28 rounds per year. In total, current and past EWGA members account for over 1.7 million rounds of golf each year.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
Covering the business of golf!
