Toronto-based apparel brand showcased in player gift bag
(TORONTO, ON) – Quagmire, the lifestyle apparel company known for its trendy, modern golf and sportswear, announces its distinctive polos and hats will be worn by Hollywood celebrities and professional athletes at the 2010 Bob Hope Classic, Jan. 20-24 in La Quinta, California.
One of the premiere celebrity pro-am golf tournaments in the world, this year’s event is headlined by stars like Anthony Anderson, Alice Cooper, Jeffrey Donovan, Kyle MacLachlan, Chris O’Donnell, Ron Perlman, Kurt Russell, Bo Jackson and Greg Maddux along with a full field of PGA Tour players. Since 1960, the tournament has helped raise nearly $50 million in support of a variety of charities in the Coachella Valley.
Distributed in the participant gift bags, Quagmire integrates sport and street fashion in looks designed to take the wearer from the links to the downtown scene. The line’s 2010 men’s and women’s collection includes an assortment of polos, sweaters, shorts, pants, dresses, skirts and outerwear in shades that range from an eye-catching orange and green to baby pink and blue with cut-and-sew detailing throughout the line.
“The Bob Hope Classic has a wonderful history of attracting some of golf and Hollywood’s top names in support of local charities,” says co-founder Geoff Tait. “We’re proud to have been a part of this wonderful event the last several years, and appreciate the opportunity to again contribute some of our new, fashion-forward styles.”
Crafted from Quagmire’s exclusive, environmentally-friendly “Gud ‘N Dri” fabric, the line’s polos are available in several textures including pique, interlock and a cotton slub. The 2010 collection also includes a new “Recycled Honeycomb” 100 percent polyester cloth.
Performance enhancing characteristics of the Gud ‘N Dri family include breathability, durability, fast-drying properties, UV protection and antimicrobials to keep the wearer cool and comfortable. The pieces are soft, static-free and wrinkle- and piling-resistant. For bottoms, Quagmire has introduced a woven-nylon, seersucker plaid and cotton stripe, among other fabrications.
Worn by Hollywood celebrities and Tour professionals alike, Quagmire’s 2010 men’s and women’s designs include names like “Heckler,” “Choke” and “Lipout,” emphasizing the line’s light-hearted approach to fashion. The distinctive collections are highlighted by unique logo and pocket placement across nearly 70 styles, plus belts and hats to complete any outfit. Sizes range from XS-XXL and 0 to 14 for women and S-XXL and 28-40 for men.
Available throughout North America, Quagmire is sold at prestigious on-course shops, clubs and resorts including Olympic Golf, the Ritz-Carlton Orlando, Ka’anapali Golf Resort, the Four Seasons Resort Great Exuma at Emerald Bay, Angus Glen, Glen Abbey and Sporting Life in Toronto. The brand can be purchased online at www.fairwaystyles.com.
For more information: www.quagmiregolf.com, 416.785.1099.
About Quagmire
Quagmire is available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.
Along with 2008 Canadian Open champion Chez Reavie, Quagmire sponsors Matt Weibring on the PGA Tour, Stephanie Louden on the LPGA Tour, Claudine Foong and Kristina Tucker on the Futures Tour, JC Deacon on the Canadian Tour and Brennan Webb on the Nationwide Tour, the Hank Haney International Junior Golf Academy and the Queens University of Charlotte NCAA men’s college golf team.
The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 the company partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
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www.buffalocommunications.com
