Williams Sports announced today that they have selected Chicago based PR & Marketing Firm, The Media Group, Inc., to handle the company’s Public Relations and Communications efforts here in the U.S.
Williams Sports – Powered By Williams Formula One Team Technology
Williams Sports is the exclusive licensee of the Williams Formula One team. Williams Sports has been granted the exclusive global licensing rights to produce golf equipment and accessories that mirror the high standards of the Williams team. The long standing tradition and success of this team will be translated into industry leading products that will carry the tradition into the golf sector, a new world of opportunity and exposure.
Williams F1, has been one of the most recognized names in Formula One for over thirty years. Today it is still led by its founders, Sir Frank Williams and Patrick Head. The partnership between Frank Williams and Patrick Head is the most successful in Formula One history. Williams is one of the “Big Four” teams that won every Constructors’ Championship between 1979 and 2008 and every Driver’s Championship from 1984 to 2008.
For the past three decades, all of Williams F1 race car chassis have been denoted in the syntax “FW,” followed by a sequential number, the FW being the initials of team owner, Frank Williams, with the team racing the FW32 in this year’s FIA Formula One World Championship.
Williams Sports will be offering an extensive line of equipment and accessories to dazzle the most enthusiastic golfers around the world. The entire product line will feature benefits and attributes that will be directly related to the design and performance that has made Williams F1 one of the most successful teams in Formula One.
Williams Formula One utilizes the engineering of materials and components to push the limits of performance to ensure the success required to sustain their competitive position in the sport. Williams Sports will be utilizing the same engineering aspects to push the performance limits of design and materials to create a brand that offers products unseen to the golf industry in the past. Williams Sports will be utilizing the extensive team of Williams’ engineers and testing equipment to create the most highly advanced golf products while testing all critical design aspects to ensure the product is the best the industry has to offer. No other golf company in the world has the capability to access the level of engineers and new materials that Williams F1 offers.
The Media Group
The Media Group is a Creative Services Agency that began in 1996, working with a small group of clients, and has now become one of the most effective and highly respected PR/Communications Firms in the Golf and Outdoor Industries. The Media Group offers a wide range of golf services including strategic planning, public relations, direct marketing, special events coordination and trade show planning. Their objective is to build Brand Equity and increase Brand Name Awareness through editorial placements in print publications as well as other outlets like social media sites, television, radio and the Internet.
Media members interested in testing any of the Williams Sports golf equipment for an editorial review, or scheduling an appointment at the 2010 PGA Merchandise Show should contact Joe Wieczorek joe@themediagroupinc.com of The Media Group at (847) 956-9090.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
