NORWALK, Conn. – PGA Golf Exhibitions and PUMA Golf North America today announced the company’s support of the annual PGA Merchandise Show, Jan. 28-30, 2010, in Orlando, Fla. PUMA Golf will participate within a PGA Merchandise Show exhibit in meeting room just off the show floor to introduce its latest footwear, apparel and accessories to some 40,000 attending PGA Professionals and golf retailers from around the world.
Just last month, shoe and apparel maker PUMA AG created a new partnership to grow its North American golf business with the formation of PUMA Golf North America as the official distributor and licensee of PUMA Golf in the United States and Canada. PUMA Golf North America is now the official licensee, responsible for the North American distribution of the brand’s footwear, apparel and accessories to on- and off-course golf specialty, sporting goods and online accounts.
PUMA Golf’s participation in the 2010 PGA Merchandise Show will support the company’s in-store launch of the Spring 2010 collections and the sell-in for Fall/Winter 2010. PUMA Golf joins nearly 1,000 top golf brands and exhibitors, representing every business sector of golf from market leaders to start-up companies, who will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2010 golf season.
“We are extremely excited about participating in the 2010 PGA Merchandise Show in the next few weeks” says Bob Cote, Sr. VP of PUMA Golf North America. “We are looking forward to launching our new Fall/Winter PUMA Golf line to the many golf professionals from around the U.S. and the world”.
“We are pleased to announce the participation of PUMA Golf at the 2010 PGA Merchandise Show,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “Since their entry into the golf market just three years ago, they have attracted the attention of PGA Professionals and golf buyers at our events with their performance wear that attracts a youthful, fun golfer to the game of golf.”
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2010, influential golf manufacturers will exhibit; international leaders will address industry issues; timely education seminars and relevant best practices will be offered; new golf employment initiatives will be launched; and professional networking will build important relationships. Some 40,000 industry professionals from around the world will source the newest golf merchandise from nearly 1,000 golf vendors within one million gross square feet of interactive exhibit space of the Orange County Convention Center, Jan. 28-30, 2010.
On January 27th, the 8th Annual Outdoor Demo Day provides the setting for the world’s largest professional testing event as nearly 90 golf vendors demonstrate product attributes exclusively for PGA Professionals and invited retailers at the 42-acre practice facility of Orange County National Golf Center. For more information and to register to attend the 57th PGA Merchandise Show, visit www.pgashow.com.
The PGA Merchandise Show, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Fall Expo in Las Vegas and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
About PUMA Golf
PUMA entered the golf market in 2006, offering golfers technical performance gear that helped players look better, feel better and play better on and off the course. Today, PUMA Golf athletes include newcomer Rickie Fowler, Anna Nordqvist, Johan Edfors, Erica Blasberg.and Soren Kjeldsen.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PUMA Golf: Curtis Begg, PUMA Golf North America – 877-830-3311 – cbegg@mggpga.com
