(HUNTINGTON BEACH, CA) – Scheyden Precision Eyewear – the luxury market leader in lenses and frames for aviation, golf, fishing and yachting – announces the premier of its new Fixed Hybrid collection of sunglasses featuring the only full-coverage wrap design to offer a unique custom-fit.
Handcrafted from the world’s finest materials, the Fixed Hybrids ($259 – $309) combine a cedar rolled composite frame with flexible, hypoallergenic NiAg temples and cloisonné tips for complete comfort, even when wearing a hat, headphones or a headset. Offering superb sun protection for all outdoor activities, the collection includes three styles – Jet-A, Panorama and Revelstoke – in either gloss black or Havana tortoise-shell.
The new frames can be fitted with either glass or CR-39 lenses, which are created using Scheyden’s technologically advanced multi-layer process. Hand-ground and polished, they feature a hydrophobic coating to repel water and perspiration, and several layers of magnesium hexafluoride to diffuse ambient light and protect pupils from harsh reflections. The distortion-free lenses also include a scratch resistant finish and optional polarization.
“The Fixed Hybrid is the world’s most comfortable composite frame,” says Jeff Herold, company founder and private instrument-rated pilot. “Building on our expertise in the aviation industry, we’ve combined the clarity and comfort Scheyden is known for with a fashionable wrap style that will appeal to anyone who enjoys the outdoors. There’s just nothing else on the market that can compete with the quality of our frames and lenses.”
Designed and manufactured to exacting standards, Scheyden eyewear is ideal for precision activities. In addition to the Fixed Hybrids, the company’s product line includes the titanium-frame Fixed Gear collection, Classic FlipUp styles and Dual RX designs for prescription users.
A favorite of military, commercial, private and aerobatic pilots – including the U.S. Air Force Thunderbirds and 2009 Redbull Air Race Rookie Pete McLeod – the evolutionary sunglasses are also the choice of professional golfers on the PGA, LPGA and Champions Tours, as well as fishermen and car enthusiasts.
Retailing from $259 to $445, Scheyden Precision Eyewear is available at better commercial aviation and custom eyewear retailers.
More information: www.scheyden.com or 800.851.2758.
About West Coast Trends, Inc.
Based in Huntington Beach, CA, West Coast Trends Inc. was founded in 1990 and is the maker of both Scheyden Precision Eyewear and Club Glove, a worldwide leader in the design and manufacture of premium luggage, golf travel bags, stand bags, club covers and accessories. Its products have been tested and approved by the world’s most discerning professionals, from pilots to PGA Tour players.