(HALF MOON BAY, CA) – Half Moon Bay Golf Links (HMBGL) – the world-class, 36-hole public golf resort set against the dramatic cliffs of the Pacific Ocean just outside San Francisco – has extended its partnership with Buffalo Communications for the firm to continue spearheading its comprehensive publicity and media-branding program.
Buffalo developed and implemented an aggressive communications strategy targeting local and regional drive-to, and direct-flight transient golfers in key growth markets. The program also built widespread national awareness and bolstered rankings in leading golf magazines for HMBGL’s two championship-caliber layouts, The Old Course and The Ocean Course.
In 2009, HMBGL was featured in USA Today, Continental Magazine, GOLF Magazine, Golf Digest, Cigar Aficionado, The San Francisco Chronicle, San Jose Mercury News, Estates West and numerous other print and digital media. Additionally, Buffalo worked with HMBGL and on-property The Ritz-Carlton, Half Moon Bay to stage a media familiarization trip (“FAM”) for national and regional media.
“Buffalo Communications drives measurable business to Half Moon Bay Golf Links,” says Mark Kendall, President of Kenmark Golf Management, operator or Half Moon Bay Golf Links. “This serves the property well for short- and long-term growth.”
“Half Moon Bay Golf Links makes for convenient and impressive one-day and stay-and-play golf and social experiences,” says Rich Katz, Managing Director of Buffalo Communications. “Our golf-lifestyle agency is excited to further contribute to our client’s top and bottom lines.”
About Half Moon Bay Golf Links
Set against the dramatic cliffs overlooking the Pacific Ocean, HMBGL is just 23 miles southwest of San Francisco International Airport. It is the Bay Area’s only ocean-front golf resort, and features 36 holes of championship golf as well as a clubhouse with a full-service pro shop and popular ocean-view restaurant, Mullins Bar & Grill.
For nearly 40 years, avid golfers have been returning to this incomparable setting, enjoying the variety of play offered by two award-winning courses: Arnold Palmer’s classic American parkland-styled The Old Course and the Scottish-links-styled Ocean Course designed by Arthur Hills. The Ocean Course hosted the LPGA Tour Samsung World Championship in 2008 and is undergoing agronomic enhancements to create firmer and faster playing surfaces with an emphasis on shot values. This will further position it as one of the premier links golf experiences in the U.S. A true championship test of golf, HMBGL has hosted both men’s and women’s U.S. Open qualifiers 2006-2009.
For more information: www.hmbgolflinks.com, 650.726.1800.
About Buffalo Communications
Vienna, Virginia-based Buffalo Communications is a global, golf-lifestyle public relations, branding and marketing-communications firm with clients operating in 40-plus countries. Buffalo employs its extensive, longstanding and strong network of media and industry contacts to grow clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf resort, destination and real estate.
The company’s most recent client addition, Celtic Manor Resort (Newport, Wales), is host to the 2010 Ryder Cup. Buffalo’s expansive client roster of category leaders features Castle & Cooke, Dunning, ECCO, Kaua’i Visitors Bureau (golf co-op), Mission Hills Golf Club (Shenzhen, China), St. Joe Company and Sun Valley Resort.
Associated Press, Conde Nast Traveler, Esquire, Forbes, ESPN, GOLF Magazine, Golf Digest, InStyle, NBC’s “Today Show,” New York Times, Oprah Magazine, Robb Report, Self, Sports Illustrated, The Golf Channel, The Travel Channel, USA Today, Wall Street Journal, roughly all of America’s Top 50 daily newspapers, major TV networks and hundreds of upscale niche media are among those recently publicizing Buffalo clients.
For more information: www.buffalocommunications.com, 703.761.1444.
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