MEDWAY, MA, January 21, 2010 – Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium, high-performance exercise equipment for the commercial and consumer markets, announced today that Larry Gulko has been named its Chief Marketing Officer. In this role, Gulko will provide leadership and strategic direction to strengthen the company’s market position, drive growth, and maximize the value of the CYBEX brand.
“Larry is championing our top-line growth by introducing game-changing global marketing and business strategies,” says John Aglialoro, Chairman and CEO of CYBEX. “His tremendous energy, entrepreneurial passion, and depth of relationships are already enhancing CYBEX’s brand equity and creating awareness for our distinctive heritage and superior products.”
One of Gulko’s first initiatives was securing a multi-year agreement for PGA Tour legend Greg Norman to serve as an official ambassador for the innovative CYBEX Golf Fitness platform.
“CYBEX is authentic, we’re the real deal. Focusing on our rich heritage based on exercise science and building what our customers consider the world’s best fitness equipment, we offer a unique value proposition designed to improve health, wellness and performance,” says Gulko. “As we identify and seize new opportunities to build our brand, expand our markets and drive demand, our goal is to position CYBEX not only to succeed in today’s ever-changing competitive landscape, but to dramatically improve business performance.”
Gulko has worked with a broad range of high-profile brands including Johnson & Johnson, Reebok, Gillette, PGA of America, Kodak, Siemens, and LPGA, among others. A sought-after thought leader and motivational speaker, he has served as president and on the board of the American Marketing Association, Boston; advisory council at the George Washington University; is a frequent guest on NECN-TV Business Day and also created and moderates the Annual CEO Brand Leadership Forum for the Harvard Business School.
About CYBEX
Cybex International, Inc. is a leading manufacturer of premium exercise equipment for commercial and consumer use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company’s website at www.cybexintl.com.
This news release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above. These include, but are not limited to, competitive factors, technological and product developments, market demand, economic conditions, the resolution of litigation involving the Company, and the ability of the Company to comply with the terms of its credit facilities. Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2008, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated March 26, 2009.
Contact:
Kevin Satz
Buffalo Communications
(703) 891-3394
ksatz@buffalocommunications.com
