Vintage Athletic-Prep Looks Fueled by Endurance Heritage
(TORONTO) – Leading sportswear brand Dunning announces that it will introduce its Fall collection of high-performance tops, bottoms and multi-use layering pieces showcasing clean fits, 60’s inspired tailoring and vintage athletic-prep looks in a variety of heritage colors at the 2010 PGA Merchandise Show (Booth #6473) in Orlando, FL.
Available at finer clubs, resorts and retailers throughout North America, including Dunning stores, the collection incorporates a broad range of newly developed proprietary fabrics, fibers and blends created specifically for the autumn season. Fueled by the company’s longstanding connection to the triathlon and road riding communities, these hyper-advanced materials provide new levels of functionality for golf, business, travel and leisure outings.
Tested and trusted by Masters winner Zach Johnson and Ironman® world champion Craig Alexander, the Fall 2010 collection offers regular and slim fits to suit a range of body types and style needs. These versatile garments are engineered from the yarn-up, meaning performance features are built-in and won’t wash- or wear-out after repeated use.
“All of these premium pieces are driven by classic sporting looks and the authentic country club prep aesthetic that’s always been at the core of our business,” says company founder Ralph Dunning. “For this season, we’ve really extended the boundaries of fabric technology while simultaneously maintaining a price-to-quality ratio that can’t be matched.”
Highlights of the new collection include:
• Amp Merino Full Zip
The ultimate player’s piece with natural performance features. This classic, lightweight jacket resists pilling and snagging and is designed for use in a wide variety of conditions. Showcasing a fused lining, the premium Merino wool is breathable and naturally moisture wicking. Additional style elements include a three-inch shield appliqué, five-inch Dunning tour logo, and 60’s inspired ribbed collar and cuff details.
• Coolmax®/Merino High Collar Mock
A stylish, hyper-functional base- or second-layer piece for the performance lifestyle. Showcasing an advanced new fabric blend developed in exclusive partnership with Invista, this unique top combines Coolmax®, Merino wool, polyester and spandex to create a comfortable, machine-washable garment. Perfect for golfing in fall conditions, its features include permanent moisture management, stretch and a three-inch high mock neck collar.
• Stretch Thermal Wind Jacket
A warm, comfortable full-zip jacket engineered with advanced performance technology. This indispensible second-layer piece blocks wind while remaining highly breathable. Ideal for cool autumn weather, its lightweight construction features stretch for enhanced freedom of movement and permanent moisture management. Additional elements include a camlock zipper and five-inch Dunning tour logo.
• Coolmax®/Merino Crew Neck
A superb base-layer piece combining showcasing a proprietary performance fabric blend. Engineered to provide next to skin insulation and superior freedom of movement, this short sleeve crew neck top has a soft feel and athletic fit. A superb alternative to compression undergarments, it offers permanent moisture management and has a subtle, tone-on-tone logo.
• Coolmax®/Merino Long Sleeve Polo
A truly versatile shirt with vintage 60’s style and modern performance features. Designed for wear both on and off the course, this staple sportswear piece showcases a slim fit and raised placket detail. The proprietary blend of Coolmax and Merino wool provides an array of performance features, including enhanced breathability, permanent moisture management and anti-microbials for excellent odor control.
• Stretch Singlecut Polo
A lightweight, slim-fitting performance polo with a truly vintage look. Narrow in the shoulder and torso, the roots of this slim fit top can be traced directly to the classic polos that were commonplace in the 1960s. Its contrast, knit-in chest stripe detail, mid-bicep sleeve length, narrow placket and self collar make this an essential piece in any man’s wardrobe. The anti-microbial performance fabric provides superb breathability and moisture wicking.
The Fall 2010 collection will begin shipping in July. For more information, please visit www.dunningsportswear.com or call 800.955.6528.
About Dunning Sportswear
Born from nearly two decades at the leading edge of performance apparel design and a family tradition of fine British garment making, Dunning Sportswear strikes the perfect balance between function and fashion.
Incorporating the same fabric technologies preferred by the world’s greatest athletes, our clothing is carefully crafted to provide unsurpassed levels of quality and year-round versatility.
Featuring clean silhouettes, athletic fits, timeless colors and vintage 60’s tailoring, Dunning is engineered to suit the demands of an active lifestyle.
Ideal for business, travel, sport and leisure outings, our distinctive menswear designs are made from proprietary performance materials tested and trusted by Ironman® world champion Craig Alexander and Masters winner Zach Johnson.
Partnering with only the best mills and ISO 9001 facilities allows Dunning to provide total quality assurance and complete consistency of fit. Our technical fabrics are engineered from the yarn up, meaning that performance is built-in and won’t wash- or wear-out after repeated use.
Founded by Toronto native and life-long athlete Ralph Dunning, our company understands performance.
A road rider and Ironman® competitor, Dunning first garnered widespread acclaim in the 90’s for his Rip ‘n Hammer line of premium technical clothing for triathletes and cyclists. He also drew praise for work on behalf of some of the world’s largest and most authentic sports brands, including Saucony, GT Bicycles and Cervelo.
In 2001, Dunning revolutionized the golf industry by launching the very first apparel line comprised exclusively of performance fabrics.
Today, Dunning Sportswear is offered by many of the world’s best retail shops and private clubs, as well as through our own boutique locations.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
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