(VIENNA, VA) – Pinpoint Golf Intelligence – the cutting-edge provider of research and golfer management tools designed to increase golfer loyalty, rounds and revenue – will present “Driving Business Performance Through Golfer Relationship Management” during the 2010 PGA Merchandise Show in Orlando, FL.
Hour-long seminars will be held three times: Thursday, January 28 at 1:30 p.m., Friday, January 29 at 10:30 a.m. and Saturday, January 30 at 11:45 a.m. All programs will be in Room 102B at the Orange County Convention Center and will be moderated by Michael Lengel, Founding Partner of Pinpoint, and Bob Morris, Vice Chairman of Billy Casper Golf.
The educational sessions are designed to help golf-course managers understand Golfer Relationship Management by distinguishing different golfer needs and how providing superior, customized experiences creates value for golfer and overall course operations.
Pinpoint’s unique solution – used by golf courses across the U.S. including the more than 110 in Billy Casper Golf’s portfolio – gives general managers the ability to identify their most valuable golfers, poll golfers to better understand them, classify golfers by need, develop customer programs and create a tracking system.
“Pinpoint gives golf course managers the insight to improve at-course interaction by reaching out to customers and driving or crafting personalized programs based on golfers’ habits and needs,” says Michael Lengel, Founding Partner of Pinpoint. “We provide the necessary tools to increase rounds and revenue by a wide margin.”
“Billy Casper Golf has utilized Pinpoint throughout our portfolio to rave reviews from course managers,” says Bill Rehanek, Senior Vice President at Billy Casper Golf. “This marketing tool has allowed us to see marked returns on investments and has improved customer experiences for countless golfers.”
About Pinpoint Golf Intelligence
Connecticut-based Pinpoint is a golf intelligence company profiling and segmenting golfers using cutting-edge market research, analysis and strategic disciplines. Services are available to manufacturers who sell consumer products, retail shops who want to better understand how lifestyle changes are affecting purchasing habits and golf-related organizations trying to gain a better understanding of their golfers’ behaviors.
Founded by Michael Lengel, III – with 20 years experience consulting on consumer strategy development, market research and market strategy – Pinpoint clients include Billy Casper Golf, the second largest golf management firm in the U.S., and the Professional Golfers’ Association.
For more information about Pinpoint: michael.lengel@autusstrat.com.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
