Under Armour also sponsoring fan party at the Palmer Private Course’s par-3 17thhole, where the athletic apparel retailer will give away product on Saturday, Jan. 23
LA QUINTA, Calif. – The 51st Bob Hope Classic has teamed with athletic apparel company Under Armour in offering free grounds admission to tournament spectators at PGA WEST who wear Under Armour product on Saturday, Jan. 23. Additionally, Under Armour will give away free product to fans at the par-3, 130-yard 17th hole of the Palmer Private Course at PGA WEST on Saturday.
The Bob Hope Classic and Under Armour have combined to create a party atmosphere this week along Palmer Private Course’s 17th hole, a signature fan-viewing spot. Bleachers have been set behind the green and a deck with tables and umbrellas line the entire fairway of the 17th hole so that fans can enjoy the ultimate in ambience and excitement of watching the Bob Hope Classic’s celebrity field and the PGA TOUR’s elite go for a hole-in-one. Last year, a tournament-record eight holes-in-one were made at PGA WEST’s Palmer Private and Nicklaus Private Courses.
Defending champion Pat Perez and 10 past Bob Hope Classic champions – Mark Brooks, Chad Campbell, Joe Durant, David Duval, Charley Hoffman, Justin Leonard, Jesper Parnevik, Craig Stadler, D.J. Trahan and Mike Weir – are among the 128 professional entries at this week’s Classic, played wholly within La Quinta for the first time. The $5 million Classic, televised this week on Golf Channel, awards $900,000 to the winner.
Famed musician Alice Cooper, future baseball Hall of Fame pitcher Greg Maddux, actor/game show host John O’Hurley and actor Kurt Russell are among the participating celebrity athletes and entertainers. The celebrity field’s schedule is as follows: Wednesday, Jan. 20, SilverRock Resort; Thursday, Jan. 21, La Quinta Country Club; Friday, Jan. 22, Nicklaus Private at PGA WEST; Saturday, Jan. 23, Arnold Palmer Private at PGA WEST.
Baseball Hall of Famer Yogi Berra has been named the first-ever “Classic Ambassador.” Berra, who played in the Classic 15 times from 1995-2009, is performing a wide variety of duties on behalf of the 2010 Classic.
The Classic has taken its fan-friendly experience to a new level. Its new Web site, www.bobhopeclassic.com, is one of many platforms by which fans can more easily gain information about, and purchase tickets for, the 2010 Classic.
Along with the new Web site, fans can follow pre-tournament and tournament-week action on Facebook (http://www.facebook.com/BobHopeClassic) and on Twitter (@bobhopeclassic). There, fans can not only catch up on Classic news and see exclusive celebrity photos and quotes from the always-popular Pro-Am, but enter a variety of contests for the chance to win Bob Hope Classic tickets and other tournament prizes. From a haiku contest to photo caption contests to trivia, fans have a multitude of chances to win.
In 51 years, the Classic has donated nearly $49 million to charities throughout the Coachella Valley. For more information, go to www.bobhopeclassic.com or call 1.888.MRBHOPE (672.4673).
Contact:
Toby Zwikel (818) 462-5599
Pat Bennett (760) 346-8184
