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Williams Sports Powered by Williams Formula One Team Technology Set To Exhibit At The 2010 PGA Merchandise Show

January 22, 2010

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Williams Sports announced today that they will be participating in the Demo Day on Wednesday, January 27th at Orange County National Golf Course and exhibiting in Booth #473 at The 2010 PGA Merchandise Show held in Orlando, Florida, January 28th thru the 30th.

The Williams Sports Press Conference will be held on Thursday, January 28th at 11:00 am in Room 312 AB. On hand to discuss the new Williams F1/Williams Sports licensing agreement will be the General Manager of Williams Sports, Michael Lee.

“No other golf company in the world has had access to the level of engineering and type of materials that the Williams Formula One Team has provided us,” said Michael Lee, General Manager of Williams Sports. “We are very excited about our partnership and this new endeavor, and cannot wait to introduce our new line of golf equipment for 2010. It’s unlike anything else the golf industry has seen before.”

On display, in the Williams Sports Booth #473, will be the brand new 2010 FW32 Formula One racecar. The car was flown in from the UK to commemorate the new partnership between Williams F1 and Williams Sports.

Williams Sports – Powered By Williams Formula One Team Technology

Williams Sports is the exclusive licensee of the Williams Formula One team. Williams Sports has been granted the exclusive global licensing rights to produce golf equipment and accessories that mirror the high standards of the Williams team. The long standing tradition and success of this team will be translated into industry leading products that will carry the tradition into the golf sector, a new world of opportunity and exposure.

Williams F1, has been one of the most recognized names in Formula One for over thirty years. Today it is still led by its founders, Sir Frank Williams and Patrick Head. The partnership between Frank Williams and Patrick Head is the most successful in Formula One history. Williams is one of the “Big Four” teams that won every Constructors’ Championship between 1979 and 2008 and every Driver’s Championship from 1984 to 2008.

For the past three decades, all of Williams F1 race car chassis have been denoted in the syntax “FW,” followed by a sequential number, the FW being the initials of team owner, Frank Williams, with the team racing the FW32 in this year’s FIA Formula One World Championship.

Williams Sports will be offering an extensive line of equipment and accessories to dazzle the most enthusiastic golfers around the world. The entire product line will feature benefits and attributes that will be directly related to the design and performance that has made Williams F1 one of the most successful teams in Formula One.

Williams Formula One utilizes the engineering of materials and components to push the limits of performance to ensure the success required to sustain their competitive position in the sport. Williams Sports will be utilizing the same engineering aspects to push the performance limits of design and materials to create a brand that offers products unseen to the golf industry in the past. Williams Sports will be utilizing the extensive team of Williams’ engineers and testing equipment to create the most highly advanced golf products while testing all critical design aspects to ensure the product is the best the industry has to offer.

Media members interested in testing any of the Williams Sports golf equipment for an editorial review, or scheduling an appointment at the 2010 PGA Merchandise Show should contact Joe Wieczorek joe@themediagroupinc.com of The Media Group at (847) 956-9090..

To contact Williams Sports directly or to make an appointment to meet with them at the PGA Merchandise Show please contact Josie Martinez at 1-626-968-0400 or email at jmartinez@williams-sports.com.

Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com

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