Findlay, Ohio (January 20, 2010) – Pukka Headwear, designer and manufacturer of premium golf headwear, carries momentum onto the 2010 PGA Merchandise Show floor in Orlando FL., January 28-30th. Located in booth #5073, Pukka will pick up where they left off at last years Orlando Show with new headwear collection releases, the annual booth party and cap sponsorship of PGA Demo Day. And, as always, Pukka will be passing out their very popular PGA Show giveaway caps to show attendees.
The 2010 Show in Orlando sets the stage for complete release of Collection offerings including Argyle, Remix, Stretch-Fit, Ladies, Adjustable, Specialty and seven7under. Pukka will also debut its new Pink Ribbon Program in support of the National Breast Cancer Foundation.
“We will hit the Show floor in Orlando with more momentum than ever before. We had a very solid 4th quarter in terms of sales growth in 2009. In addition, our product development team has built a vast new set of product collections featuring designs and appliqués that are new to the industry,” explains Shawn Rogers, CEO of Pukka Headwear. “Once again we feel innovative, fresh, new product trumps low-ball pricing and gimmicks. Let’s face it, walk into to pro shop and look around. You will notice that the boring merchandise is still sitting on the shelf and in a lot of cases, it’s discounted. We pride ourselves on our sell through and much of our customer base reports high sell through rates. The big difference between Pukka and our competition is that we can offer innovative product at very competitive prices. You get what you pay for,” adds Rogers.
“Each year we go into the Orlando Show with three main objectives. Objective one is quite simple. Sell hats! Objective two is to educate attendees on our custom headwear capabilities and objective three is to have fun,” says James Thompson, Pukka’s Director of Marketing. “This year we have done a great job in support of each of the objectives. We changed the way we merchandise our booth to reflect our new collection making the sales process easier and quicker. The education process starts by getting products in people’s hands and like last year, Demo Day is the start of that process for us. This year Demo Day attendees will receive one of our popular Argyle hats. Anyone who knows Pukka knows that we love to have fun. Our annual booth party has become a popular day two event over the years. This year the theme is Pukka Pong,” adds Thompson
Show attendees are encouraged to visit Pukka’s booth to view its latest collections and take advantage of show specials including 5% off orders of 144 pieces or more or various level of additional GRP incentives. As always Pukka offers Free shipping on all standard program orders.
Pukka® Headwear is a designer, manufacturer and marketer of premium custom headwear products in the Golf, Collegiate and Team markets. Pukka stands for “original, first class, quality,” which is displayed by unrivaled fit, superior materials and fashion-forward design. Pukka is a division of FDI, supplier to many well-known and highly respected apparel and accessories brands since 1992. For further information, please visit www.pukkaheadwear.com or call 1-877-345-5110 to speak with a customer service representative. To learn more about FDI visit www.fdizone.com.
Contact:
James Thompson
419 429 7808 ext. 1147
jthompson@pukkaheadwear.com
www.pukkaheadwear.com
