Carlsbad, Calif. (January 13, 2010) – adidas Golf has introduced a footwear breakthrough that promises vast improvements in stability, balance and footwork to build a more consistent golf swing. Understanding the biomechanics of the sport and working with tour and teaching professionals, the adidas Golf footwear team has defied convention by developing an entirely new low-profile system called advanced THiNTech.
“Advanced THiNTech is more than just a new footwear technology,” says Dave Ortley, Sr. Director of Global Footwear for adidas Golf. “In fact, it’s a better way to build golf shoes, focused on reducing platform thickness to improve overall product performance. We are confident that every key performance attribute of a golf shoe can be improved by bringing the golfer’s foot closer to the ground. Improvements in stability, power transfer, balance, and feel are now possible, promising a stronger connection to the ground and ultimately, better ball-striking.”
The THiNTech concept was first employed by adidas Golf in the beginning of 2007 and continued to evolve through the 2009 season. It became apparent to the team that the limiting factor prohibiting them from achieving the optimum sole thickness was the industry-standard attachment mechanism. In order to get the golfer’s foot and center of gravity lower, they decided to re-engineer the whole system and collaborated with Pride Sports, the industry leader in golf cleat technology and makers of SoftSpikes. The end result was a new system called PINS (Performance INsert System), which is 32% lower than conventional cleat systems, and a new outlook on how golf shoes can now take performance to another level.
PGA Tour professional Sergio Garcia has been playing adidas Golf footwear his entire career and was one of the first to test shoes featuring advanced THiNTech with PINS. “There is no doubt that I feel closer to the ground… it almost feels like you’re wearing nothing,” said Sergio. “The lower and more stable the shoe is, the easier it is for me to be able to swing a little harder.”
Dr. Ian Wright, a renowned Sports Biomechanist, took part in a recent study on the benefits of incorporating a thinner sole in golf footwear. “We did some mechanical testing where we quantified the lateral stability in a range of golf shoes from a number of different manufacturers,” said Dr. Wright. “adidas Golf shoes with advanced THiNTech consistently tested as being more stable.”
The first shoe to incorporate advanced THiNTech with PINS is the adidas Golf TOUR360 4.0, is available now. In 2010, look for adidas Golf to exclusively use advanced THiNTech low-profile technology with PINS in every one of its footwear models, further improving the stability, balance, power and overall footwork for golfers of all abilities.
For more information on adidas Golf’s advanced THiNTech low-profile technology and the new TOUR360 4.0, visit www.adidasgolf.com.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
adidas Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
