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Abacus Stays Cool

January 27, 2010

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Concord rainwearÌâå – for him
A 3-layer shell jacket and trousers in polyester stretch lamination with bamboo charcoal backing, waterproof with high breathability, 20,000 W/P and 20,000 M/P, windproof, and sealed seams. The fabric is treated with polygiene – an active odor control technology treatment.

The jacket has a detachable hood and many different features like adjustable bottom and waist, cuffs with thumb grip, and adjustable Velcro at the sleeve bottoms. The pockets are laser cut with waterproof zippers and a two-way zip at the front. The trousers have a flat front with elastic in the back, a string in the waist for improved comfort, two front pockets, one back pocket, and two open pockets for reaching the garment underneath. Extra long leg bottom zippers with Velcro at the bottom allow for quick and easy removal.

Bamboo charcoal is a material made of bamboo, where the bamboo burns into coal, which together with polyester, makes a thread. With the combination of micro polyester and Bamboo charcoal, moisture is transferred from the skin to the outer surface and quickly evaporates, while keeping the body warm and maintaining body temperature. Bamboo provides natural minerals which absorb moisture, prevent bacteria growth, reduce odor and have UV-protection.

The Concord rain jacket and trousers are rainwear for any outdoor use and work just as well on the golf course as on the ski slope.

Jacket $290 and trousers $190 both in black with white details.

Buckie polo for her and Scramble polo for him – functional polos in coffee
The polos are made in coffee polyester and are perfect for an active lifestyle. The recycled coffee grounds are transformed by a patented process into special fibers and have features like fast drying, UV-protection, and odor control and are non-hazardous to body and environment. The process is envoirnmentally friendly. The Buckie polo for her has a feminine cut with a discrete logo in silver on the chest. The Scramble polo for him has contrast zippers and a chest pocket.

Buckie polo: $65 in the colors lavender, black, pink, and light blue
Scramble polo: $85 in the colors black/mandarin and navy/apple

Hillside chinos – for him
One of the new items for 2010 is the Hillside chinos for men. It is a classic chinos style in cotton spandex twill with a straight cut, two front pockets, and one back pocket. The inside has a worked trimming with prints, pocket details, and decorated tapes. The cotton has a Nanotex treatment which provides stain protection and repels liquid. This provides the fabric with long lasting protection and extends the life of the fabric. The natural softness of the fabric remains and allows the trouser to breath naturally.

Trouser $100 in the colors sand, white, and mandarin.

Grange stretch wind anorak – for her and him
A super lightweight anorak for both men and women. It is made in a thin polyester stretch with bamboo charcoal backing. The anorak is windproof, water repellent, and has details like a half zip in contrasting colors, a back pocket, and adjustment possibilities in the waist, collar, and sleeve bottoms.

With the combination of micro polyester and Bamboo charcoal, moisture is transferred from the skin to the outer surface, and quickly evaporates, while keeping the body warm and maintaining body temperature. Bamboo provides natural minerals which absorb moisture, prevent bacteria growth, reduce odor, and have UV-protection. Grange is a multi-functional anorak that can handle the most active lifestyle, whether its playing golf, walking, running, or any other outdoor activity.

$110 for women in white/grey, navy, and lupine.
$110 for men in cactus, black, and white/grey.

Garda and Millwood drycool polo – for her and him
The Garda and Millwood polos are sporty and functional and are available in different styles for men and women. The polo is made of a cotton/polyester drycool pique, and on the outside has the same feeling as a cotton polo shirt. However, the polyester drycool fabric gives the polo the same features as a functional polo; the wicking draws moisture away from your body keeping you comfortable and dry. The polo has contrast stitching, a pocket on the left chest, and a print on the right sleeve. The Garda polo for women is tailored in a feminine cut.

For her Garda polo: $60 in white/navy, pink/lipstick, and light green/aloe.
For him Millwood polo: $75 in apple/cactus, lagoon/Hawaiian ocean, and white/navy.

The Pitch rainwear program – best in Europe
The Pitch rainwear is Abacus’ best and most sold rain wear. The rain jacket is made from a four-way stretch fabric for increased comfort and freedom of movement. The stretch makes it possible to combine a good fit with an attractive silhouette. The jacket is super lightweight and has taped seams, water resistance of 15,000 W/P and breathability of 30,000 M/P, with removable sleeves and many other adjustment options. The garment is also soft and makes no sound that can disturb while swinging. The Pitch Europe stretch rain jacket is the newest style in the Pitch rainwear program and has an updated design with features like laser cut contrast details and shaped sleeves for better comfort.

In past years, the Pitch rainwear has won Golf Europe Product Awards in the category of Clothing Function, and a Gold Award from the UK Magazine, Today’s Golfer, saying, “Superb waterproofing makes this a winner.” The Pitch rainwear was also part of the collection Abacus made for the European Solheim Cup team, both 2007 and 2009. The Pitch rainwear is perfect for golf and is Abacus’ best and most sold rainwear.

Pitch Europe jacket $290 and Pitch full stretch trousers $180.

Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The collections combine functionality, design, and quality in a way that has given the company a very strong international presence in just a few years. The goal is to continue developing Abacus into a lifestyle brand that reaches beyond the world of golf. www.abacus-outdoor.com

Contact:
Jay Hubbard or Joanne Miller at Impact 1 Marketing
Chicago, IL – Jay Hubbard 630.414.1906 or Joanne Miller at 815.603.5119
jhubbard@impact1marketing.com

For Caulfeild Apparel, North American Abacus Distributor, contact:
Shane Brett, Divisional Vice President,
Toronto, ON, Canada: 416-636-5911 extension 330
shane@caulfeild.com

Emma Westerberg, Abacus
Dalby, Sweden – +46 (0)46-20 10 28 or +46 (0)704 33 78 20,
emma@abacus-outdoor.com
Sven-Olof Karlsson, MD, telephone +46 (0)46-20 10 20 or +46 (0)705 12 17 40.

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