New Bedford, Mass., Jan. 26, 2010 – AHEAD has a full agenda this week during the 57th PGA Merchandise Show in Orlando, Fla., Jan. 28-30. The company will be celebrating its 15th anniversary by showcasing its new headwear, apparel and accessories along with two new ornamentation programs to more than 35,000 retailers. Additionally, the AHEAD and Kate Lord booths (4745/4773) will be buzzing with exciting activities and games.
Here Is A Preview:
Kate Lord exclusively by AHEAD with be unveiling new caps, short sleeve tees, sweatshirts and accessories all with unique crystal designs and logos. The collection will add glitter and sparkle to any wardrobe.
AHEAD has become the exclusive licensee of the Golf Digest logoed golf course recognition program. As the official licensee, AHEAD will offer its customers the opportunity to co-brand its hats, apparel and accessories with Golf Digest logos. A special section of the booth will display the Golf Digest logos available to eligible courses, such as America’s 100 Greatest Golf Courses, Best Courses In State, America’s Toughest Courses, 75 Best Golf Resorts and its famous Best Places to Play star-rankings.
AHEAD will also have lifeguards on hand for the official launch of the SOS headwear program. SOS stands for Smart Ornamentation Sells. After 15 years in the business, AHEAD is an expert in ornamentation and logo designs that sell the best. AHEAD will debut its 2010 logo designs and work closely with accounts in choosing the best designs to generate more shop sales.
AHEAD and Kate Lord will be introducing new fall pieces in its high-performance polo collection, eco-friendly collection and outerwear. AHEAD and Kate Lord have also added new tech caps to its headwear line.
Activities and Special Events:
Friday, Jan. 29, 5 p.m.: Annual Cap Drop – Hundred of hats will be dropped from the convention center ceiling between the AHEAD and Kate Lord booths. It is an amazing site and a great opportunity to catch a cap and win prizes.
Friday, Jan. 29, 5 p.m.: LPGA major winner Brittany Lincicome will be signing autographs in the KATE LORD booth. Come by and meet the winner of the 2009 Kraft Nabisco Championship.
Daily Games and Prizes: Try your luck at the S.O.S. Corn Hole game and win AHEAD product.
AHEAD and Kate Lord have one of the largest booths at the PGA Merchandise Show. The booths (4757/4773) are centrally located on the showroom floor within the convention center.
To view the entire line of AHEAD and Kate Lord products, visit www.aheadweb.com.
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD® men’s apparel line; AHEAD® Headgear, AHEAD® “Heavy Metal™” line of golf accessories and the Kate Lord™ Collection of ladies hats, ladies apparel and ladies accessories. AHEAD is a supporting partner of PGA Golf Retirement Plus, a licensee of the USGA, PGA of America, PGA TOUR and the official headwear of the AJGA. For information on AHEAD, visit www.aheadweb.com.
Contact:
Jackie Beck
12 Fordham Trail
Old Saybrook, CT. 06475
(ph) 860.304.3643
(fx) 860.388.3298
