Fast Action Snap Technology Reflects Innovation and Performance Advancements Geared Towards Functionality
Carlsbad, Calif. (January 27, 2010) – TaylorMade Golf Company, makers of the No. 1 Driver in Golf, today unveiled its next generation of golf bags for 2010 – a collection highlighted by 10 innovative bags, including eight new models all featuring a significant improvement in design and functionality.
Leading the innovation charge and representing the biggest leap in functionality is a new TaylorMade bag technology called Fast Action Snap Technology, a seamless way for golfers to access important accessories such as GPS, rangefinders, phones, cigar holders and other valuables without having to dig through cluttered pockets during a round.
With the separate purchase of one of six Fast Action Snap Technology cases, golfers can quickly and easily affix these accessories onto corresponding rivets which line the outside of all of the new 2010 bag models.
“The hassle of digging through the pockets of your golf bag for golf accessories and personal belongings is over,” said Jose Miraflor, TaylorMade’s category leader for golf bags. “The introduction of Fast Action Snap Technology, technology provides golfers with an easy solution and is yet another example of our attention to detail and commitment to engineering the most functional golf bags in the marketplace.”
Other advancements featured in the new line include lighter bags, conveniently placed pockets, and enhanced durability. All bags incorporate full-length internal dividers making it easier and more efficient to maintain club organization and prevent grips from tangling deep within the cavity of the bags.
Full line-up of 2010 cart and stand bags:
Maranello Cart Bag:
The Maranello was designed for the player who requires large amounts of functional storage, club organization for all 14 clubs, an oversized cooler pocket, and a great looking bag. The largest non-staff bag in the TaylorMade lineup, the Maranello delivers.
* Maranello Cart BagDurable 1680 Denier Nylon with Integrated Carbon Fiber PU Construction
* 14 Way Divider Top – 8.5″ x 11″
* Integrated Umbrella Sleeve
* Large Insulated Cooler Pocket with Drainage Ports and a Velour Lined Valuables Pocket with Internal Key/Ring Clip
* Nine Pockets and a Removable Internal Valuables Pouch
* Integrated Front Handles for Easy Cart Loading and Unloading
* Cart Strap Pass Through Channel
* Full Length Dividers
* Integrated Bottom Trunk Handle
* Rainhood
* 8.6 lbs
Catalina Cart Bag:
The most functional, stylish cart bag ever created. The Catalina was created to fill all the needs of the cart bag player. With features such as an Integrated Putter Tube, 9 pockets (including a large cooler pocket), expandable side gussets, and a TPR Cart Strap Lock, the Catalina is the upper echelon in cart bags. No cart bag in the market can match the features and ultimate lightweight (5.9lbs) of the Catalina.
* Catalina Cart BagIntegrated Umbrella Sleeve, Integrated Putter Tube, and a Large Insulated Cooler Pocket with Drainage Ports
* Three Velour Lined Valuables Pocket with Internal Key/Ring Clip
* 14 Way Divider Top – 8.5″ x 11″
* Nine Cart-Accessible Pockets
* Patented Internal Crush Proof Construction and Removable Internal Valuables Pouch
* Integrated Front Handles for Easy Cart Loading and Unloading
* Accordion Expandable Side Pockets
* Trolley Compatible
* Pen and Divot Tool Slots
* TPR Cart Strap Lock
* Fast Action Snap Technology Compatible
* Full Length Dividers
* Integrated Bottom Trunk Handle
* Rainhood
* Lightweight Construction: 5.9 lbs.
Monaco SL Cart Bag:
Monaco SL Cart BagThe Monaco SL fuses traditional style with innovative construction to create an authentic golf bag that is simple, sturdy, functional, and easy to use. Designed for the player who is looking for classic styling with great functionality.
* Durable Lightweight 420 Denier Nylon Construction
* 14 Way Divider Top – 8.5″ x 11″
* Eight Pockets and a Velour Lined Valuables Pocket
* Fast Action Snap Technology Compatible
* Internal Crush Proof Construction
* Brushed Aluminum Hardwear and Nylon Zipper Pulls
* Full Length Dividers
* Nylon Webbing Bottom Trunk Handle
* Rainhood
* 6.8 lbs
TM Supreme Hybrid Bag:
Designed for the player who does it all on the course, the TM Supreme Hybrid works great whether you are walking, riding, or pushing/pulling a cart. With TaylorMade’s custom 14 way top, large cooler pocket, expandable gussets, and anatomically correct shoulder straps, the TM Supreme Hybrid is the ultimate Hybrid bag. All the functionality of a cart bag in a stand bag shell.
* TM Supreme Hybrid Bag14 Way Divider Top – 8.5″ x 11″
* Large Insulated Cooler Pocket with Drainage Ports
* Nine pockets including two velour lined valuables pockets with Internal Key/Ring Clip
* TPR Comfort Handle
* Accordion Expandable Side Pocket
* Pen and Divot Tool Slots
* Fast Action Snap Technology Compatible
* Full Length Dividers
* Integrated Bottom Trunk Handle
* Quick Release EVA Molded Anatomically Correct Shoulder straps with Velour Lining
* 5.8 lbs.
Pure-Lite Stand Bag:
When you are devoted to perfection, and demand the best of the best, the Pure-Lite Stand bag is your weapon of choice. Designed to handle all the needs of the player, the Pure-Lite Stand bag is the pinnacle of all stand bags. With features including seven pockets, an integrated handle top, an insulated water bottle pocket, and the most comfortable, well balanced shoulder straps in the industry.
* Pure-LiteLightweight 420 Denier Diamond Ripstop Nylon Construction
* Six-way Top with New Integrated Handle – 7.5″ x 11″
* Seven Total Pockets
* Valuables Pocket with Internal Key/Ring Clip
* Insulated Water Bottle Sleeve Pocket
* TPR Comfort Handle
* Bungee Towel Cord
* EVA Molded Anatomically Correct Shoulder straps with Velour Lining
* Pen Slot
* Fast Action Snap Technology Compatible
* Full Length Dividers
* Integrated Bottom Trunk Handle
* 4.9 lbs.
R9™ Stand Bag:
You walk, you demand lightweight, you demand functionality, you demand balance and comfort, you demand the R9 Stand Bag. With all the features and benefits of a larger size bag, the R9 excels by using new streamline design and manufacturing methods to bring the weight of the bag down to 3.9 pounds.
* R9 Stand bagUltra-Light Nylon Construction
* Four Way Top with New Integrated Handle – 7″ x 8″
* Seven Total Pockets and Velour Lined Valuables Pocket with Internal Key/Ring Clip
* Water Bottle Sleeve Pocket
* TPR Comfort Handle
* Bungee Towel Cord
* EVA Foam Molded Anatomically Correct Shoulder straps with Velour Lining
* Pen Slot
* Fast Action Snap Technology Compatible
* Nylon Webbing Bottom Trunk Handle
* Full Length Dividers
* Rainhood
* 3.9 lbs.
Burner® Stand Bag:
Engineered to fulfill its unique and distinct mission, the Burner Stand Bag is a legend in the making. Its unique blend of lightweight fabrics, an integrated top handle, anatomically correct shoulder straps, and perfect balance make the Burner Stand Bag a terrific compliment to your game.
* Burner StandUltra-Light Nylon Construction
* Six-Way Top with New Integrated Handle – 7.5″ x 11″
* Six Total Pockets and a Velour Lined Valuables Pocket
* Insulated Water Bottle Sleeve Pocket
* TPR Comfort Handle
* Bungee Towel Cord
* EVA Foam Molded Anatomically Correct Shoulder straps with Velour Lining
* Pen Slot
* Fast Action Snap Technology Compatible
* Full Length Dividers
* Nylon Webbing Bottom Trunk Handle
* Custom Burner Leg Graphics
* Rainhood
* 4.5 lbs.
Micro-Lite Stand Bag:
You walk, you demand lightweight, you demand functionality, you demand balance and comfort, you demand the Micro-Lite Stand Bag. With all the features and benefits of a larger size bag, the Micro-Lite excels by using new streamline design and manufacturing methods to bring the weight of the bag down to 3.9 pounds.
* Micro-Lite Stand BagUltra-Light Nylon Construction
* Four Way Top with New Integrated Handle – 7″ x 8″
* Seven Total Pockets Including Velour Lined Valuables Pocket with Internal Key/Ring Clip
* Water Bottle Sleeve Pocket
* TPR Comfort Handle
* Bungee Towel Cord
* EVA Foam Molded Anatomically Correct Shoulder straps with Velour Lining
* Pen Slot
* Fast Action Snap Technology Compatible
* Nylon Webbing Bottom Trunk Handle
* Full-Length Dividers
* Rainhood
* 3.9 lbs.
Stratus Stand Bag:
The revolution has begun. The Stratus bag is where a blend of lightweight construction, functional pocketing, and ultimate comfort come together to create the perfect bag for walking the course. Designed for the player who is looking for all the important features of a stand bag, but doesn’t want to break the bank.
* Stratus Stand BagUltra-Light Nylon Construction
* Six Way Top – 7.5″ x 11″
* Five Total Pockets Including a Velour Lined Valuables Pocket
* Insulated Water Bottle Sleeve Pocket
* TPR Comfort Handle
* Bungee Towel Cord
* EVA Foam Molded Anatomically Correct Shoulder straps with Velour Lining
* Pen Slot
* Fast Action Snap Technology Compatible
* Full Length Dividers
* Nylon Webbing Bottom Trunk Handle
* Rainhood
* 4.5 lbs.
TM Carry BagTM Carry Bag:
This bag is designed for the ultimate walker who wants the lightest bag possible. The TaylorMade Carry bag is very durable. It does not have dividers for every club, nor a stand.
* Ultra-Light Nylon Construction
* Four Way Mesh Top – 6″ x 8″
* Four Pockets Include Full-Length Side Storage and Valuable Pocket
* Water Bottle Sleeve
* Ergonomic Adjustable Shoulder Strap
* Available in Single Strap
* 2.0 lbs
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
