Contract Extension to Run Through 2016
SEATTLE (January 27, 2010) -Cutter & Buck is pleased to announce a multi-year extension with golf legend Annika Sorenstam to design, produce and market the ANNIKA Collection by Cutter & Buck. First launched in 2004, the ANNIKA Collection can be found at better pro shops and resorts nationwide.
“We’re pleased to know that Annika’s commitment to her collection with Cutter & Buck remains as strong as ever. As a company we will continue to work closely with her to build on the success of her collection, which is internationally known for its athletic style, sophisticated design and unparalleled performance,” said Jens Petersson, CEO of Cutter & Buck.
With 89 worldwide wins, 72 LPGA wins, including 10 Major Championships, Annika is considered by many to be the greatest female golfer of all-time. Even though Annika stepped away from the LPGA Tour in 2008 to focus on her family and brand of businesses, her legacy has continued to have a lasting impact on and off the course. Through the work of ANNIKA Academy, the ANNIKA Foundation, and the ANNIKA Collection, she continues to share her passion for the game.
“I am thrilled to continue my longstanding partnership with Cutter & Buck. They are a first-class company and I have enjoyed the progress we have made together on the ANNIKA Collection. Even though I am no longer playing competitively, I look forward to expanding the line and working with them for many years to come,” said Annika Sorenstam.
Annika’s dominance on the LPGA Tour and intense fitness regimen brought attention to the need for women’s golf apparel to be functional as well as fashionable. Recognizing the potential, Cutter & Buck approached Annika with an offer to develop a collection of technical apparel that would meet her needs in terms of fit, feel and function. The result was the ANNIKA Collection, a seasonal offering of ladies’ apparel that is ideal for both the amateur and pro female golfer.
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About Annika
Annika is the greatest female golfer of our generation and often regarded as the best of all-time. During her 15-year Hall of Fame career, she rewrote the LPGA and Ladies European Tour record books, won countless awards and changed the way women’s golf was played, viewed, and covered. She amassed 89 worldwide professional victories, including 72 LPGA wins, ten of which are Major Championships. Annika stepped away from professional golf after the 2008 season to focus on her family and the ANNIKA brand of businesses, including the ANNIKA Academy, ANNIKA Financial Group, ANNIKA Course Design, the ANNIKA Collection of apparel with Cutter & Buck, signature high-end wines with Wente Vineyards, a fragrance with SA Fragrances, and an online retail shop, shopannika.com. In 2007, Annika created the ANNIKA Foundation as a way to teach children the importance of living a healthy, active lifestyle through fitness and nutrition, and offer aspiring junior golfers opportunities to pursue their dreams. In 2008, Annika joined Arnold Palmer as only the second Ambassador of the United States Golf Association, and in 2009, along with Jack Nicklaus, she was named a Global Ambassador by the International Golf Federation and aided in the successful bid for golf in the 2016 Olympic Games. More information can be found at www.annikasorenstam.com.
About Cutter & Buck
The company designs and markets upscale sportswear and outerwear under the Cutter & Buck brand. All Cutter & Buck products feature distinctive, comfortable designs, high quality materials and rich detailing. The company sells its products through golf pro shops and resorts, specialty retail shops, corporate sales and online at cutterbuck.com.
Contact:
Meghan Graves
meghan.graves@cutterbuck.com
(206) 830-6744
