Black Widow® Tour™ captures first victory of the year at the Nationwide Tour’s New Zealand Open
Brentwood, Tenn., February 1, 2010 … Softspikes®, the world’s best selling golf cleat brand, dominated the leaderboard and the plastic cleat field at the PGA TOUR’s Farmers Insurance Open, as 9 of the top 12 finishers wearing plastic cleats chose Softspikes. Further, 24 of the top 37 finishers at the PGA TOUR event also wore Softspikes products including Pulsar®, the #1 Cleat on TOUR.
In other tour news, the winner of the Nationwide Tour’s New Zealand Open wore Softspike’s Black Widow® Tour™ cleats, golf’s first adjustable cleat, marking the first victory of the 2010 season for the Company’s most innovative cleat. Additionally, 31 of the top 37 finishers at the New Zealand Open were equipped with Softspikes cleats, encompassing the Company’s complete portfolio of products.
“Capturing victories and dominating the plastic cleat count across all major Tour’s is something we strive for week after week,” said John Hohman, Vice President of Marketing, PrideSports. “We’ve been #1 for 14 years, and 2010 is no different, as Softspikes continues to be the preferred plastic cleat choice of players at every level, and we expect to keep this momentum throughout the year.”
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Stefanie Schiavello
stefanie@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
