Consumers to benefit with access to AimPoint’s highly acclaimed green-reading software and instruction
Austin, Texas – (Feb. 1, 2010) – Edel Golf, the worldwide leader in putter fitting technologies, today announced the company has reached an agreement with AimPoint Technologies, the Emmy Award-winning putt-prediction software as seen on The Golf Channel and green-reading technology company, to offer AimPoint’s green-reading technology and in-depth instructional component exclusively for Edel Golf’s international network of authorized golf retailers.
“We are excited to offer this total putter fitting system to our retail partners and golf consumers worldwide,” said David Edel, president and founder of Edel Golf. “We have worked hard and have stayed true to our commitment to offer golfers – both amateurs and PGA club professionals alike – something they cannot find anywhere else in the marketplace: what we call a bottom-of-the-cup process that starts with a completely customized putter milled exactly to the golfer’s needs, ensuring proper aim and speed.”
AimPoint’s revolutionary green-reading method is based on the highly accurate, Emmy Award-winning AimPoint Technology as seen on the Golf Channel. Using the AimPoint green-reading method, golfers will never again have to guess at how much break to play for any putt within 20 feet of the hole. The proprietary method that golfers take to the course includes a handheld AimChart® – a four-page booklet similar in size to a caddy’s yardage book. The data in the AimChart precisely determines break on the line of a putt by pre-calculating a variety of conditions including green slope, distance to hole and speed. The AimPoint green-reading method teaches golfers that putting is predictable and allows them to discover the most effective and reliable ways to determine the direction and precise amount of break for any putt.
Additionally, AimPoint and Edel Golf are providing retailers with the necessary training that involves putt geometry, green shapes, zero lines, anchor points, aim biases and proper use of the proprietary AimCharts. Edel Golf retailers will also have priority in getting full instructor certification, a two-day training class that goes much deeper into the AimPoint methodology, that qualifies them to teach the process to other dealers and consumers as a certified AimPoint Training Center. The company’s ongoing research into green-reading, aim dynamics, performance analysis and miscellaneous activities will be made available to Edel Golf retailers and AimPoint instructors, and is part of their continuing education.
“The application of our putt-prediction software hailed during television broadcasts of the PGA Tour has given us recognition as the proven leader in educating golfers about the science of reading greens,” said Mark Sweeney, president of AimPoint Technologies. “To that, the same science of reading greens that golfers have seen on television is now available as a reliable instructional component in the marketplace. And from an equipment standpoint, a partnership with Edel Golf is a perfect fit because no other company is as passionate about the science of customizing and building putters systematically based on how golfers aim.”
Edel Golf will begin shipping AimPoint’s green-reading AimCharts and conducting training sessions for authorized golf retailers starting February 1.
In the product matrix today, Edel Golf offers three unique designs that can be built to a golfer’ specific need: Basic, Variable Weight and Variable Loft. All Edel Golf putters are precisely milled from a block of 303 Stainless Steel, are available in six head shapes (Columbia, Willamette, McKenzie, Rogue, Umpqua, Deschutes), and hand-crafted using a CNC (Computer Numerically Controlled) vertical milling press.
The Basic Series putter design by Edel Golf is machined to different thickness to accommodate for different head weights determined by the fitting process. The hosel is either turned or machined in specific length, weights, and offsets to accommodate the variables within the fitting system, and the “S” hosels are turned, flatted on each side, bent to offset, and then bent to correct lie angle using custom made bending fixtures. Each putter is stamped with alignment lines and/or dots as preferred by the golfer. The Basic Series putters are available in lofts ranging from 0 to 6 degrees, weights ranging from 328 to 370 grams, lie angles from 65 to 80 degrees. True Temper Dynamic Gold putter shaft and Edel-branded grip by Tacki-Mac is standard. MSRP: $375 USD.
The Variable Weight Series putter design by Edel Golf enables golfers to make a simple modification of the putter’s mechanical properties, adapting the tool instead of tinkering with familiar feel and natural compensation. The Variable Weight technology offers golfers a sense of normalcy regardless of the green’s texture. For example, if a player’s skill set is accustomed to a green that rolls 9.0 on the stimpmeter, it is difficult to adjust to faster or slower greens. When you go to a green that rolls a 7 or a 12, that same putting motion does not match the new green conditions. The Variable Weight putters are available in static lofts ranging from 0 to 6 degrees, 6 dynamic weights (2 – 7 grams; 2 – 14 grams; 2 – 21 grams) that can be interchanged ranging from 314 to 384 grams and static lie angles from 65 to 80 degrees. True Temper Dynamic Gold putter shaft and Edel-branded grip by Tacki-Mac is standard. MSRP: $500 USD.
The Variable Loft Series by Edel Golf is the most significant breakthrough in putter technology since the heel-toe weighted putter was first designed. The Variable Loft (Vari-Loft) technology gives golfers the ability to alter the loft of their putter by interchanging the entire face instead of adapting their stroke. Race-car drivers change their car set-up and tires for different track conditions, so why do golfers not change their putter for different green conditions? It’s a very simple process of changing the loft plate and/or the weight ports to optimize the putter for the green conditions. One putter – 42 variables. The Variable Loft Series putters are available in dynamic lofts ranging from 1 to 6 degrees (two face plates come standard), static weight ranging from 314 to 384 grams and dynamic lie angles from 65 to 80 degrees. True Temper Dynamic Gold putter shaft and Edel-branded grip by Tacki-Mac is standard. MSRP: $800 USD (Editor’s note: the Vari-loft has both variable weight and variable loft characteristics in one putter. Comes with 8 weight – 4 tungsten and 4 brass – and three different face plates in 1 degree increments).
On Tour: Edel putters have found their way in the bags of more than 125 players on professional tours worldwide.
Edel Golf™, the worldwide leader in putter fitting technologies, offers innovatively designed and custom-fit putters to golfers of all abilities. Established nearly 14 years ago, premium performance putters by David Edel have become synonymous with players seeking a custom fit with a laser focus on aim and proper speed. Performance putters by Edel Golf are available at authorized clubfitters around the world. Edel performance putters have found their way in the bags of more than 125 players on professional tours worldwide. For more information about Edel Golf, visit the website at www.edelgolf.com.
Owned by Mark Sweeney, AimPoint Technologies® is based in Celebration, Fla. and has developed the most accurate putt prediction software in the world. The company also trains PGA Tour players on green-reading techniques and performance optimization based on their ShotLink® statistical data. Examples of AimPoint and other products are available on located on its website at www.aimpointgolf.com.
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