Several of golf’s most innovative leaders will share their views on critical issues ranging from creating and selling a successful golf brand to recovery and growth strategies during two keynote panels at the Spring Golf Inc. Conference April 12-14 in Amelia Island, Fla.
Four chief executive officers – Eric Affeldt of ClubCorp, Peter Hill of Billy Casper Golf, Steve Mona of the World Golf Foundation and Jim Hinckley of Century Golf Partners/Arnold Palmer Golf Management – will participate in an exclusive CEO Summit, “How to Create and Sell Your Brand in This Economy,” on Tuesday, April 13 at 8:30 a.m.
Larry Gulko, chief marketing officer for Cybex International, will moderate the panel designed to reveal how operators can find out what customers want today and how they can create a unique golfing experience that will bring customers back time and time again.
Gulko has previously presented similar highly successful and well-received sessions at a variety of venues, including Harvard University. The keynote panel will be followed by in-depth sessions led by each of the four CEOs.
The second keynote session will be part of a luncheon presentation on Wednesday, April 14 at 12:15 p.m. John Crowder, vice president of business development for ValleyCrest Golf Course Maintenance will moderate the panel, “State of the Industry: Recovery & Growth Strategies.”
Taking part in the power-packed session designed to give attendees vital ideas for thriving in a post-recession economy will be Joe Steranka, CEO of the PGA of America, former Pinehurst Resort president Pat Corso, now managing partner of National Resort Management and vice president of Hodges Ward Elliott, and Chris Schauerman, senior vice president of leasing for First National City Bank.
For information about registration, go to www.golfincmagazines.com/conference or call 877-465-7588.