ORLANDO, Fla. (Feb. 8, 2010) – Golf Channel has announced a multi-year, multi-level partnership with Troon Golf, the world’s leading golf management, development and marketing company with golf course properties in 31 states and 26 countries.
Included in the new agreement, Troon-managed golf courses will be connected with GolfNow.com, the largest and most comprehensive online tee-time booking service on the Internet. The GolfNow technology offers golfers the convenience of booking tee times at thousands of golf courses around the world at any time of day or night.
In addition to GolfNow.com, the partnership also connects Troon properties with Golf Channel’s new digital and events platforms, a combination of services designed to be the ultimate one-stop golf concierge service for the recreational player. Such assets will include the Golf Channel Am Tour, the largest amateur tour in the country, and exposure on various Golf Channel media platforms, including GolfChannel.com, the number-one golf destination on the Internet.
“The competitive nature of today’s golf industry is such that partnerships, such as ours with Golf Channel, are necessary for golf courses to grow their customer base beyond what they have today,” said Tim Greenwell, senior vice president of sales and marketing for Troon Golf. “This agreement gives Troon Golf-managed facilities access to resources that will give each of them a definite competitive advantage.”
“Partnering Golf Channel with Troon Golf is an important step as we build our Web properties and the momentum of our events business,” said Gene Pizzolato, chief operating officer, Golf Channel New Media Ventures.
About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s inventive digital platform includes a suite of sites designed to be a one-stop, personal golf concierge service: Golf Channel.com provides the most complete coverage of the major golf tournaments, with news and analysis led by an all-star editorial team; GolfNow.com is the Internet’s most comprehensive online tee time booking service, offering users the ability to book tee-times at more than 1,800 courses nationwide at any time of day; and TravelGolf.com is the premier online golf travel network featuring the largest collection of national, regional and local golf travel domains. Additionally, Golf Channel manages and operates the Golf Channel Am Tour, the largest amateur tour in the country, currently comprising of more than 800 tournaments in 60 local chapters nationwide. The Golf Channel Am Tour provides casual players with a professionally-run golf tournament experience and the access to play at some of the greatest and most challenging courses in their hometowns.
Contact:
Dan Higgins
Golf Channel Public Relations
407-355-4018
dhiggins@golfchannel.com
