Innovative brand builds on authentic sports heritage
(MONTREAL) – Fersten Worldwide (FW), the official licensee of Fila® branded Golf apparel and headwear in North America has appointed Buffalo Communications (Buffalo) to provide publicity and media-relations services for its Fila Golf Collection.
Buffalo will develop and execute a multi-platform promotional program to highlight Fila Golf’s popular aesthetic. Emphasizing the collection’s timeless sophistication, luxurious fabrics and technical features, Buffalo will position Fila Golf for consistent, high-profile editorial coverage in a wide array of fashion, lifestyle, golf and business media.
Fila’s rich history of innovative design has attracted many of the world’s most legendary athletes, including tennis stars Bjorn Borg, Tom Watson, Lee Janzen, James Blake and Kim Clijsters. With a distinct combination of style, quality, performance and value, Fila Golf heralds the sleek, elegant lines at the root of the brand for nearly a century.
“Fila is a brand with longevity and the name is synonymous with quality,” said Fila Golf principal designer Nancy Robitaille. “In customizing the line to benefit golfers, we’ve remained true to its legacy by focusing on flattering fits and unique color stories while advancing the design with twists on classic looks to form the core of any wardrobe.”
“From the Italian Alps to Wimbledon, Fila’s pioneering background offers compelling stories, and we’re excited to put our PR muscle behind Fila Golf,” says Rich Katz, Managing Director of Buffalo. “The Fila Golf collection focuses on merging form and function to exceed the needs of those who pursue athletic lifestyles.”
Embracing Fila’s tradition of enhancing an individual’s performance without hindering the natural features of the body, the 2010 Fila Golf collection blends premium and eco-friendly fabrics with moisture wicking, quick drying and antimicrobial properties, and other technical characteristics. Playing with solids, stripes and textures, the latest looks build on the brand’s famous Viva red, White and Fila Navy combination, adding shades of Aqua, Pine, Fig and Atomic Orange for an updated, modern color palette.
In conjunction with a focused, green-grass distribution model, Fila Golf is available at many of the finest resorts, clubs and courses in North America, including Pebble Beach, Torrey Pines, The Broadmoor and Reynolds Plantation. In stock year-round for immediate order and program fulfillment, Fila Golf’s complete line of apparel retails from $20 for accessories to $120 for outerwear.
The exclusive licensee of Fila Golf is Fersten Worldwide, North America’s leading full-service supplier of decorated apparel, headwear and accessories to the promotional products and golf industries. The company develops, designs, manufactures and distributes all Fila Golf apparel and headwear for the United States and Canada. Fila Golf is worn in competition by scores of professionals worldwide, including LPGA Tour star Stacy Lewis.
For more information: www.filagolf.com, 800.565.7462.
About Fila
Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally-respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content which are endorsed by professional artists and athletes internationally.
www.fila.com
About Buffalo Communications
Based in Vienna, Virginia, Buffalo is the global public relations, branding and marketing-communications firm with upscale clients in golf lifestyle, travel, real estate and fashion. Buffalo’s extensive, longstanding and tight network of media contacts helps raise clients’ awareness, popularity and revenues. The Associated Press, Esquire, Forbes, ESPN, Golf Digest, InStyle, NBC “Today Show,” New York Times, Oprah Magazine, Robb Report, Self, USA Today and the Wall Street Journal have recently featured Buffalo clients.
For more information: www.buffalocommunications.com, 703.761.1444.
Contact:
Jamie Brooks
Buffalo Communications
703.891.3510
jbrooks@billycaspergolf.com
twitter.com/buffalocomm
www.buffalocommunications.com
