Leading golf management company to have access to Golf Channel’s inventive digital platform positioned as the ultimate one-stop service for golfers
ORLANDO, Fla. (Feb. 10, 2010) – Golf Channel announced today that it has entered into a multi-tiered strategic partnership with American Golf, one of the largest golf management companies in the world. Through the multi-year agreement, Golf Channel will provide American Golf’s roster of more than 110 premier private, resort, and public golf courses throughout the United States with access to GolfNow.com, the largest and most comprehensive online tee- time booking service on the Internet.
In addition to offering the unique ability to book tee times at any time of day through the GolfNow technology, the partnership connects American Golf properties with Golf Channel’s new digital platform, which is a combination of sites designed to be the ultimate one-stop golf concierge service for the recreational player. The agreement also includes: the ability to utilize Golf Channel’s video production service; opportunity for American Golf member golf courses to participate in Golf Channel’s events platforms, such as the Golf Channel Am Tour, the largest amateur tour in the country; and the opportunity for American Golf courses to be listed in the Courses & Travel section on GolfChannel.com, the number-one golf destination on the Internet.
About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s inventive digital platform includes a suite of sites designed to be a one-stop, personal golf concierge service: Golf Channel.com provides the most complete coverage of the major golf tournaments, with news and analysis led by an all-star editorial team; GolfNow.com is the Internet’s most comprehensive online tee time booking service, offering users the ability to book tee-times at more than 1,800 courses nationwide at any time of day; and TravelGolf.com is the premier online golf travel network featuring the largest collection of national, regional and local golf travel domains. Additionally, Golf Channel manages and operates the Golf Channel Am Tour, the largest amateur tour in the country, currently comprising of more than 800 tournaments in 60 local chapters nationwide. The Golf Channel Am Tour provides casual players with a professionally-run golf tournament experience and the access to play at some of the greatest and most challenging courses in their hometowns.
Contact:
Dan Higgins
Golf Channel Public Relations
407-355-4018
dhiggins@golfchannel.com
Callie Burrows
Dan Klores Communications
212-981-5209
callie_burrows@dkcnews.com
