San Leandro, California- In continuing its successful business to “Build the Best Brands in Golf”, Pima Direct launched its Summer 2010 collection at the PGA Show in Orlando, Florida. “We believe we have a solution for our dealers to realize the value of their own brand,” noted Jeff Clark, VP of Sales. “The world has changed and the reality of the marketplace has changed. By helping our dealers build their own brand, we give our dealer the ability to take back control of their business, today, tomorrow and in the future. Our orders in hand after the first day of the show were double that of the entire show last year. Our customers are learning how to compete in the marketplace by leveraging the value of their own brand.”
The new line, which was viewed by record crowds includes extraordinary luxury double mercerized Supima cottons and performance EcoTec bamboo charcoal knit shirts each available in three new color collections, The Shores, The Links and The Twilight. The dimension and merchandising of each knit collection is enhanced with mercerized Ultra-fine Merino sweaters, hand loomed Cashmere, Microsued and peached Micropoly outerwear, and Peruvian Pima interlock sweatshirts and the perfect assortment of golf shorts.
In “Building the Best Brands in Golf”, all products can be easily customized to include world class custom branding that features the individual club or resort branding. “We all know the majority of apparel sold in Golf and Resort shops are sold with the Club or Resort logo embroidered on the chest,” says Mark Killeen, Pima Direct Managing Partner. “We also know far less garments would be sold without the logo. This is a clear indicator that the consumer values the Club or Resort logo the most. Very similar to what you see with the collegiate or professional sports teams. Pima Direct is the only company who allows the Club or Resort to realize the value of their own brand in selling apparel, and our record bookings at the Show proved that.”
The response from customers throughout the country was more than positive. Lisa Langas, the highly respected President of Golf Retail Consulting Services stated, “Pima Direct once again hits it out of the ball park! The collections were fresh, in-depth, and cohesive providing one stop shopping for all of your men’s apparel needs. This is THE vendor to partner with to maximize your brand and your bottom line profits!”
About Pima Direct: For over 6 years, Pima Direct has built a unique company that allows Golf and Resort retailers to build custom apparel featuring their most valuable asset, their own Brand. By leveraging their existing investment in their own brand, retailers can then realize enhanced margins while providing their members, customers and guests a more pleasurable buying experience.
Contact:
sales@pimadirect.com
