PALM BEACH GARDENS, FL, February 10, 2010- PING has renewed its relationship with the EWGA (Executive Women’s Golf Association) as a supporting partner for the organization.
“Our involvement with the EWGA is an excellent opportunity to put our products into women’s hands and give them the chance to hear about and experience ‘custom fitting’ first hand,” says Michaela Wilson, Solheim Cup and Tournament Operations for PING.” We are proud to be involved with the EWGA, a well established organization with an excellent reputation.”
PING designs, manufactures and markets a complete line of golf equipment including metal woods, irons, putters and golf bags. The family-owned company was founded in 1959 in the garage of the late Karsten Solheim, a mechanical engineer with an extensive background in the aerospace and computer industries. His frustration with his putting inspired him to design his own putter, which created a “pinging” sound when striking a golf ball. This sound was the source of the name now synonymous with innovation, quality and service throughout the world of golf.
In 1990, the company became the founding sponsor of the Solheim Cup the prestigious biennial LPGA and Ladies European Tour match-play event between the United States and Europe, similar to the men’s Ryder Cup. Today, the Phoenix-based company is under the direction of Solheim’s youngest son, John A. Solheim. PING game-improvement products can be found in more than 70 countries. For more information, visit www.pinggolf.com
“We salute PING’s long involvement in supporting women’s golf and greatly value our ongoing relationship,” says Pam Swensen, CEO of the EWGA. “It is through the support of committed companies such as PING that enables the EWGA to attract and keep more women involved in the game of golf.”
About EWGA
Geared toward the schedules of busy women, the EWGA welcomes every woman interested in getting involved and connected through golf. EWGA offers all members organized play and clinics for all levels of golfers, personal and professional development, learning and mentoring programs and coast-to-coast networking opportunities to develop friendships, business connections and lifelong relationships.
Since its founding in 1991, the EWGA has touched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and fun. This tax-exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers.
A 2008 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 32 rounds per year. EWGA members spent an average of $4296 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $602,900 in golf related spending. With over 125 chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $75 million to the golf industry.
A survey of former EWGA members found that 84% of these women continued to play golf. While the former EWGA member survey did not include golf-related travel, this group’s golf spending accounted for an additional $98 million, totaling over $173 million and 1.7 million rounds of golf per year.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com.
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
