Williams Sports announced today that they will be exhibiting in Booth #A63 at the 2010 Japan Golf Fair held at the Tokyo International Exhibition Center in Tokyo, Japan February 19th thru the 21st.
Williams Sports launched its new line of golf equipment for 2010 last month at the 2010 PGA Merchandise Show in Orlando, FL and the response was overwhelming.
“The PGA Merchandise Show in Orlando was a huge success for us,” said Michael Lee, of Williams Sports. “We were amazed at the response we received. We knew going into the show that Formula One Racing is very popular in Europe and Asia and the rest of the world. What we didn’t know is that there are a lot more Formula One fans in the U.S. than we thought there were. We are very excited about our partnership with AT&T Williams and this new endeavor, and cannot wait to introduce our new line of golf equipment to the Asian market at the upcoming exposition in Japan. The technology we are introducing is unlike anything else the golf industry has seen before.”
Williams Sports is the exclusive licensee of the AT&T Williams Formula OneTM team. Williams Sports has been granted the exclusive global licensing rights to produce golf equipment and accessories that mirror the high standards of the AT&T Williams team. The long standing tradition and success of this team will be translated into industry leading products that will carry the tradition into the golf sector, a new world of opportunity and exposure.
AT&T Williams, has been one of the most recognized names in Formula One for over thirty years. Today it is still led by its founders, Sir Frank Williams and Patrick Head. The partnership between Frank Williams and Patrick Head is the most successful in Formula One history. AT&T Williams is one of the “Big Four” teams that won every Constructors’ Championship between 1979 and 2008 and every Driver’s Championship from 1984 to 2008.
For the past three decades, all of Williams F1 race car chassis have been denoted in the syntax “FW,” followed by a sequential number, the FW being the initials of team owner, Frank Williams, with the team racing the FW32 in this year’s FIA Formula One World Championship.
Frank Williams, Williams F1’s Team Principal said, “We are at the start of a fascinating period of business development. We have much proprietary know-how which we are now bringing to wider consumer as well as industrial applications, and our engagement with Williams Sport is a clear example of applying our knowledge usefully in areas outside of Formula One. I have great hopes for its potential to revolutionize design in golf equipment.
Williams Sports will be offering an extensive line of equipment and accessories to dazzle the most enthusiastic golfers around the world. The entire product line will feature benefits and attributes that will be directly related to the design and performance that has made AT&T Williams one of the most successful teams in Formula One.
AT&T Williams utilizes the engineering of materials and components to push the limits of performance to ensure the success required to sustain their competitive position in the sport. Williams Sports will be utilizing the same engineering aspects to push the performance limits of design and materials to create a brand that offers products unseen to the golf industry in the past. Williams Sports will be utilizing the extensive team of Williams’ engineers and testing equipment to create the most highly advanced golf products while testing all critical design aspects to ensure the product is the best the industry has to offer.
Media members interested in testing any of the Williams Sports golf equipment for an editorial review should contact Joe Wieczorek joe@themediagroupinc.com of The Media Group at (847) 956-9090.
To contact Williams Sports directly or to make an appointment to meet with them at the 2010 Japan Golf Fair please contact Josie Martinez at 1-626-968-0400 or email at jmartinez@williams-sports.com.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
