GolfNow.com adds 329 new golf courses in 2009, currently reaching over 730,000 golfers; golfers can now book tee times conveniently and easily over the internet
ORLANDO, Fla. (Feb. 11, 2010) – Golf Channel announced today that its burgeoning Web service that allows golfers the ease of booking their tee times over the Internet, GolfNow.com, has expanded its impressive roster of more than 1,800 golf courses across the United States. In 2009, GolfNow.com added 329 new golf courses to the service in many major markets across the country including Atlanta, Dallas, Miami, Los Angeles and metro New York. In addition to a growing number of courses, there are more than 730,000 total golfers using GolfNow.com, positioning the platform for continued success in 2010 and beyond.
The GolfNow.com technology is powered by Golf Channel Solutions, the industry leader in maximizing golf course revenue for its partners through online relationship marketing. GolfNow.com is changing golfer behavior for the better and giving golf courses unprecedented access to millions of golfers. With powerful software, the largest network of online golfers, and extensive exposure through Golf Channel’s various media and event platforms, GolfNow.com has become an effective way for golf courses to market its products and capture new customers.
A December 2009 National Golf Foundation survey of GolfNow.com registered users found that a significant amount are playing more rounds and playing at different courses than they normally would play as a result of using GolfNow.com.
Through easy-to-implement solutions, GolfNow.com sells tee times to golfers in ways that were never before possible. Last year, GolfNow.com experienced tremendous success with 3.8 million rounds of golf sold, resulting in more than $121 million in additional revenue created for partner courses.
“Golf Channel continues to focus on developing innovative ways to further the game of golf and make golf courses across the country more accessible to the active recreational golfer through initiatives like our online tee-time booking service,” said Gene Pizzolato, chief operating officer for Golf Channel New Media Ventures. “We are very happy with the opportunity that GolfNow.com presents and excited to be giving these local golf courses a new platform to increase revenue streams and to attract more golfers.”
Julie Jenkins, General Manager for The Legends of Massillon in Ohio which recently joined the GolfNow.com network added, “The Legends of Massillon, like many courses in business today, is always on the lookout for creative ways to increase play at our course. GolfNow.com is a perfect and easy solution for us because it virtually runs itself. There are times during the day when we typically have available times to fill, and with GolfNow.com we can offer golfers the ability to setup their own tee times at a price-conscious rate. It really is a no brainer for us and I recommend anyone give it a try.”
GolfNow.com is part of GolfChannel.com’s new digital platform which is a combination of sites designed to be the ultimate one-stop golf concierge service striving to help the recreational player enjoy every aspect of golf. The platform also includes: Golf Channel Am Tour, the country’s largest amateur golf tour in North America offering players unprecedented access to renowned golf courses nationwide; TravelGolf, the ultimate hub for vacationing golfers looking to obtain insightful information about the best places around the world to play golf; and access to GolfChannel.com’s features and breaking news, a library of more than 2,500 instructional online videos, extensive product reviews, and tips from the most-trusted equipment experts.
About GolfNow.com
Golf Channel’s GolfNow.com is managed and operated by GolfChannel.com, which ranks as the #1 golf destination on the Internet. Golfnow.com is the Internet’s largest and most comprehensive online tee time booking service, offering users the ability to book tee times at more than 1,800 courses nationwide at any time of day. The tee time service is part of Golf Channel’s inventive online platform, a combination of sites designed to be the ultimate one-stop personal golf concierge service to help the recreational player enjoy every aspect of golf from getting the most up-to-the-minute golf news from around the world to help with how to play, where to play and what to play. Golf Channel’s digital platform also includes: TravelGolf.com, the premier online golf travel network featuring the largest collection of national, regional and local golf travel domains; and the Golf Channel Am Tour, the largest amateur tour in the country with over 800 tournaments in 60+ local chapters nationwide, providing casual players with a professionally-run golf tournament experience and access to play at some of the greatest and most challenging courses in their hometowns, and access to GolfChannel.com’s features and breaking news, a library of more than 2,500 instructional online videos, extensive product reviews, and tips from the most-trusted equipment experts.
Contact:
Dan Higgins
Golf Channel Public Relations
407-355-4018
dhiggins@golfchannel.com
Callie Burrows
Dan Klores Communications
212-981-5209
callie_burrows@dkcnews.com
