The universal on-line resource for golfers quickly becoming the social marketing resource for golf tour events, golf professionals and golf companies
JACKSONVILLE, Fl (February 18, 2010) – When it first launched, Tour Resource Center (TRC) billed itself as THE universal on-line resource for golfers. Offering information on thousand’s of tournaments (how to register, how to qualify, what level, etc.); golf tips (mental, playing nutritional), college recruiting, and more, TRC quickly climbed the ladder to become one of the hottest golf sites on the web.
To get there, TRC undertook an aggressive approach through non-traditional marketing avenues, and looked to the web to spread the word and drive traffic. After all, in its Fall 2009 Newsletter, the National Golf Foundation had reported that 65% of young golfers read blogs, watch video on the web, listen to podcasts, read forums, and read ratings and reviews; while 48% of core golfers and 48% of the general population follow suit. Press Releases, Twitter, Blogs to Google Standards, and a thorough understanding of search engine optimization, has been vital in TRC’s growth; and others have noticed. In fact, golf professionals and golf companies are now turning to TRC to help launch and market their products via social networking/marketing avenues.
In fact, Lorin Anderson, Executive Director, Instructor Division of AMF Golf Management has turned to Tour Resource Center to help his golf professionals. “Like everyone else, AMF is working to unlock the secrets to driving business through social media. TRC is one of the most adept companies we’ve seen so far at building a business using a wide variety of social media outlets. AMF is tapping into TRC’s knowledge in this area to put AMF and our members on the fast track to growing in the same ways,” said Anderson.
“We build upon traditional marketing, and then explode it on the internet with cutting edge social media marketing techniques, all of which brings more NEW consumers into the golf world” said TRC Founder and CEO Georgina Lewis. “Everyone thinks that setting up a Twitter & Facebook account coupled with a few blogs, will net them new clients. That is not it at all, if you don’t know how to capitalize on the Google points to rank your blog, for example, then no one can find it on the Internet. You might as well throw your article in the trash can.”
AMF Golf Management was created by and is for golf professionals to help them grow their business and value to their respective facilities by providing them innovative solutions … and TRC offers members of AMF Golf Management a truly unique solution. “TRC is a critical resource for golf professionals who are trying to put the best possible information regarding tournament golf into the hands of their students and while there are other resources available, TRC is doing a great job of putting everything in one place for quick and easy access,” said Anderson.
TRC Social Marketing/Networking Webinar – TONIGHT!
To sign up (or to find out more information) for tonight’s exclusive TRC Webinar on how Tour Resource Center can help grow your company through its innovative and highly effective social marketing/networking capabilities please visit: http://tourresourcecenter.com/webinars , or email georgina@tourresourcecenter.com.
ABOUT TOUR RESOURCE CENTER
The Tour Resource Center has become one of the most valuable sources available to golfers and golf companies. For the golfer, The TRC is THE universal on-line resource. A plethora of golf information, a ‘one-stop shop’ for golfers looking for golf tournaments (currently over 3,000+), player tips for other golfers, mental game notes, nutritional tips, and in-depth information on Junior golf, Collegiate golf, Amateurs of all ages, aspiring Professionals, and Caddies. The tournaments are in an easy to understand format for Juniors and Amateurs including Ranked Events, Celebrity Events and Competitive Events recognized locally and around the world. For golf companies, The TRC has become THE source to turn to for on-line marketing. The TRC has developed a unique and innovative on-line program which builds upon traditional forms of marketing to help golf professionals and golf companies reach thousands of consumers through social networking platforms proven to work.
For more information on The Tour Resource Center visit http://tourresourcecenter.com.
Contact:
Warren Z. Rogan
Rogan Media, LLC
(407) 435-0540
warren@roganmedia.NET
