Respected industry experts rave over 2010 Datrek collection of stylish and functional golf bag designs
RICHMOND, Va. (February 22, 2010) – With much anticipation, the 2010 PGA Merchandise Show proved to be the reinvigoration of the Datrek Brand, recognized as one of the most successful golf bag lines of all-time. Now operating as a division of Richmond, Virginia-based Dynamic Brands, Datrek re-established itself as a category leader by introducing a full line of cart and stand bags that combine cutting edge features with fashion forward designs that have become synonymous with the trusted brand.
The PGA Merchandise Show served as the first industry forum to showcase the innovative new line of stylish cart and stand bags, highlighted by the Assault, Raptor and Sabre models…and according to respected industry experts, the 2010 collection did not disappoint.
“Back when I was sixteen years old, my father and PGA Golf Professional Ken Morton, Sr., took me to my very first PGA Merchandise Show and allowed me to pick out golf bags for our big Golf Expo. At that show, I purchased Datrek golf bags for our store for the first time. They would go on to become the best-selling golf bag in store several years later and remain that way for nearly a decade. Now, over 20 years later, I attended that same PGA Merchandise Show and left with just as much excitement as I did that very first time I placed that order. The new Datrek line will capture customers’ attention extremely well with terrific lightweight designs and terrific values. This will be a very big seller for us in 2010.”
– Ken Morton, Jr., VP Retail & Marketing – Morton Golf, LLC & President – Association of Golf Merchandisers
“We are extremely excited to see the rebirth of the Datrek bag line. Datrek has a long history of providing our customers with quality golf bags at key price points. Based on the recent launch of the new 2010 line, I anticipate Datrek once again becoming an integral part of our bag business.”
– Ned Waters, Golf & Ski Warehouse
“Datrek is back and better than ever! The new line is full of the features customers want and the color combinations are great.”
– Joe Sheppard, PGA TOUR Superstore
“The Datrek 2010 bag line was the highlight of our trip to the PGA Show – and don’t get me started on the Bag Boy travel covers – wow! Datrek will fill that much needed high quality mid price point that’s been lacking the past few years – you’re either at the top of the pyramid or racing to the bottom with inexpensive sourced bags. We have great confidences in Datrek’s retail prices and margins.”
– Michael Livingston, Puetz Golf Corporate
“The comments from these respected industry veterans speak volumes about the new Datrek bags, as well as our commitment to rejuvenating the brand,” said Craig Ramsbottom, President, Dynamic Brands. “Datrek is one of those brands that the golf industry wants to see succeed, and we’re excited to be off to a great start.”
The 2010 collection includes a diverse selection of cart and stand bags that accommodate the needs of all golfers, whether walking the course and carrying, using a push cart or riding in a cart.
The Datrek collection will be available at golf shops nationwide in June 2010. For more information please visit www.dynamicbrands.com.
About Datrek
Datrek is owned by Dynamic Brands, the parent company for a portfolio of premium brand name companies that are all committed to the development of innovative, quality products and outstanding customer service in the golf and juvenile industries. Golf products offered through the company’s Bag Boy®, Slotline®, AMF® Golf, Burton®, Datrek®, Devant®, Sir Christopher Hatton® and Miller Golf® brands include walking carts, golf bags, travel bags, golf clubs, high MOI putters, custom image dyed and embroidered golf towels, bag tags and other golf accessories. Baby Jogger™ is the original inventor and manufacturer of 3-wheel joggers and all-terrain strollers while Advance Mobility™ manufactures all-terrain push chairs for children and adults with physical disabilities. Protect-A-Bub® produces pediatric recommended sunshades and all-weather comfort juvenile products. Dynamic Brands’ products are marketed in more than 50 countries worldwide. For more information about Dynamic Brands, visit www.dynamicbrands.com.
Contact:
Tiffany Kessler
Mastro Communications, Inc.
p. 732.469.5700
tiffany@mastrocomm.com
