Golf industry veteran Bob Maggiore elevated to VP of Brand and Product Marketing of TaylorMade brand – Apparel industry veteran Harry Arnett appointed VP of Brand and Product Marketing of the adidas Golf and Ashworth brands
Carlsbad, Calif. (February 23, 2010) – The TaylorMade-adidas Golf Company (TMaG), comprised of three of the strongest global golf brands in the industry, has named Bob Maggiore vice president of brand and product marketing for the TaylorMade brand and Harry Arnett vice president of brand and product marketing for the adidas Golf and Ashworth brands.
Maggiore, a 17-year golf industry veteran (12 with TMaG), took the reins of TaylorMade’s marketing division three years ago, and since then has led the team responsible for the planning and execution of all marketing activities that supported a variety of hugely successful products such as the r7® SuperQuad, Burner® 07, R9™ and R9 460 drivers, Burner irons, Monza® Itsy Bitsy Spider putters and TP Red™ LDP, TP Black™ LDP and Penta TP tour balls. In his new role Maggiore will also be responsible for TaylorMade’s product marketing efforts, in addition to brand marketing.
TaylorMade is the No. 1 driver brand in golf and the No. 1 driver brand on the PGA Tour, European Tour, Champions Tour, Japan Tour, Nationwide Tour and LPGA Tour. In August, 2009, TaylorMade became the top-selling iron brand in the U.S. for the first time.
Arnett joined TMaG in 2007 as brand director for TaylorMade before taking charge of product marketing (clubs and balls) two years ago. The R9, R9 460, R9 SuperTri and Burner SuperFast drivers, Rescue® 09 hybrids, Burner and R9 irons, and Penta TP balls were created under his watch. Arnett came to TMaG following two years as director of marketing for Russell Athletic, a leading supplier of high school, collegiate and professional team uniforms. In his new role Arnett will lead the team responsible for the planning and execution of all marketing activities that support the adidas Golf and Ashworth brands.
adidas Golf is known for integrating innovative technologies into apparel and footwear to dramatically improve performance for athletically minded players. Innovative products like ClimaCool® apparel and TOUR360 footwear have helped adidas Golf generate tremendous brand momentum throughout the world.
Ashworth, acquired by TMaG in 2008, is an authentic golf apparel brand recognized the world over for quality, comfort and distinctive design that moves effortlessly from the course to the clubhouse and all points beyond. Ashworth is synonymous with golf lifestyle at its best, and true golfers of all ages have aspired to wear Ashworth since the brand was formed in 1987.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
