Innovative Bay Area-based social engagement studio to integrate distinctive golf footwear brand and its cutting-edge shoe designs into multiple episodes, vignettes of new FOXSports.com series; Skadaddle Media to design, execute fresh multi-platform social media campaign for Dawgs Golf
SAUSALITO, Calif. – February 24, 2010 – Skadaddle Media, Inc.™, a social engagement studio which develops creative and entertaining programs, campaigns, events and original content that emotionally and authentically connect with consumers and other audiences, today announced it has signed a strategic marketing agreement with Dawgs™ Golf, a superior line of advanced-technology super-lightweight golf footwear, to sponsor OF COURSE (http://ofcoursegolf.com), the first-ever animated golf-themed Web series. The new online property will debut on March 1, 2010, on FOXSports.com on MSN (http://www.foxsports.com), one of the world’s most popular sports Web sites.
The deal with Dawgs Golf represents the first golf apparel brand to join OF COURSE’S expanding roster of corporate sponsors, which also includes Fantasy Springs Resort Casino and its award-winning Eagle Falls Golf Course. Every OF COURSE episode is recorded live and on location during actual rounds of golf played at Eagle Falls, affiliated with, and located immediately adjacent to, Fantasy Springs in California’s Palm Springs Valley.
Conceived, written, and produced by Skadaddle Media co-founders Todd Lieman and Jon Wank, OF COURSE is a new animated, Flash-based series of five-minute Webisodes that offers a genuine, humorous and highly-entertaining look into what happens – and more importantly, what is discussed by men – on the golf course. Every other week, OF COURSE chronicles the comical golfing escapades of four long-term friends, each with his own personality and idiosyncrasies, and each facing unique personal and professional challenges.
Under the terms of the wide-ranging, brand integration agreement, Skadaddle Media will highlight Dawgs Golf’s brand identity on the hat of Doug, an OF COURSE main character, and will feature all four cast members wearing Dawgs Golf footwear throughout the show’s entire first season, which runs through November 2010. In addition, Skadaddle Media will develop and implement a multi-platform Dawgs Golf social media campaign, which includes the creation and management of its Facebook and Twitter presence, and the production of original promotional videos. The campaign is slated to launch immediately, and continue through the year. Financial terms of the corporate sponsorship are not disclosed.
“With its distinctive brand personality, innovative footwear products, passionate consumer base, and creative marketing orientation, Dawgs Golf represents an ideal addition to OF COURSE’s growing family of corporate sponsors,” said Lieman, who also plays the role of Doug in the series. “As Dawgs Golf has recognized, OF COURSE’s appeal extends far beyond its status as a golf-themed entertainment property. It also serves as a brand-new, cost-effective, and multi-platform marketing vehicle that can be leveraged to reach new and existing customers across a broad range of communications channels in more meaningful, emotional, and authentic ways.”
“As an emerging footwear company in a crowded industry segment, Dawgs Golf embraces creative, non-traditional marketing strategies and tactical programs to generate much-needed corporate and product exposure, and to clearly articulate the notable attributes of and compelling story behind the Dawgs Golf brand,” said Steve Mann, founder, president, and chief executive officer of Dawgs Golf, a division of USA Dawgs, Inc. “OF COURSE represents a perfect fit with this philosophy, and an excellent vehicle for showcasing Dawgs Golf footwear in a visible, entertaining, and authentic fashion. Additionally, the agreement with Skadaddle Media also provides Dawgs Golf with a definitive entrée into the social media realm, a program which should strongly help the company achieve robust business and marketing objectives in 2010.”
OF COURSE Brand Integration Opportunities and Sponsorships: Now Available
OF COURSE is a content-driven, multi-platform social media initiative. Much more than just “branded entertainment,” which potentially offers little entertainment value, poor authentic brand experiences, and limited return on investment, OF COURSE provides brands with comprehensive integration opportunities that only just begin as each Webisode debuts. Advertisers and marketers interested in exploring strategic custom partnerships for OF COURSE should contact Todd Lieman of Skadaddle Media at (415) 332-5577, or by e-mail at todd@skadaddlemedia.com.
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OF COURSE and Skadaddle Media are trademarks of Skadaddle Media, Inc.
Dawgs Golf, Golf Spirit, Ultralite Golf Spirit, and Tracker are trademarks of USA Dawgs, Inc.
All other company names, product titles, publisher names, trademarks, artwork, and associated imagery are trademarks, registered trademarks, and/or copyright material of their respective owners.
About OF COURSE
Created and produced by Sausalito, Calif.-based Skadaddle Media, Inc., and distributed by FOXSports.com on MSN, OF COURSE is a new animated, Flash-based series of five-minute Webisodes that offers a genuine, comedic and highly-entertaining look into what happens – and more importantly, what is discussed by men – on the golf course. The world’s first animated golf-themed Web series, OF COURSE chronicles the hilarious golfing escapades of four long-time friends – Bender, Doug, Eric, and Tim – and the ups and downs of their respective relationships and professional lives. Recorded live and on location at Fantasy Springs Casino Resort’s Eagle Falls Golf Course in Palm Springs Valley, Calif., OF COURSE debuts every other Monday on FOXSports.com on MSN at http://www.foxsports.com. Viewers can also become OF COURSE fans on Facebook at http://www.facebook.com/OfCourseGolf, and follow storylines, production schedules, news and notes, and exciting contest and promotions on Twitter at http://twitter.com/OFCOURSEGolf. For more information about the show, cast, and production crew, please visit http://ofcoursegolf.com.
About Skadaddle Media, Inc.
Based in Sausalito, Calif., Skadaddle Media is a social engagement studio which designs creative and entertaining programs, campaigns, events, and original content that effectively engages target audiences and consumers. Founded in 2008, and regarded for its client partnerships across a broad range of industries, Skadaddle Media is the versatile creative studio behind Mutual of Omaha’s highly-successful national “aha moment” campaign, for which they created and continues to produce broadcast TV spots, social media opportunities, and a national consumer experience tour, as well as other innovative programs for such clients as MBT Footwear and Wherever The Need (Twitter for Sh-tters). OF COURSE is Skadaddle Media’s first Web series, and the company is in discussions with distributors regarding several other projects. For more information, please visit http://www.skadaddlemedia.com.
About Dawgs Golf
A division of Las Vegas, Nev.-based USA Dawgs, Inc., Dawgs Golf was formed in 2009 by Steve Mann to extend the company’s premium footwear lines to the golf arena, and to meet players’ needs for lightweight shoes that offer all the comfort, style, and affordability for which the Dawgs brand is known. Dawgs Golf footwear collections are available in select pro shops, green-grass retailers, sporting goods stores and other golf retail outlets around the country. In addition to its Golf Spirit™ and Ultralite Golf Spirit™ shoes, known as “the world’s lightest golf shoes,” Dawgs Golf also offers a line of high-comfort, ultra-soft men’s and women’s for greenskeepers and course maintenance staff, and its Tracker™ collection of extreme-comfort, slip-resistant footwear for kitchen, restaurant, and clubhouse workers. For more information, please visit http://www.dawgsgolf.com.
Contact:
Keith R. Pillow, APR, MBA
Caddy Marketing and Communications
For Skadaddle Media, Inc.
(805) 389-1815
keith@caddymarketingonline.com
Steve Mann
Founder, President, and CEO
Dawgs Golf
(702) 260-1060
steve@dawgsgolf.com
