Carlsbad, Calif. (February 22, 2010) – adidas Golf, the undisputed industry leader in footwear innovation and performance technologies, proudly introduces the POWERBAND 3.0 alongside a monumental promotion at this week’s PGA Tour stop in Phoenix, Arizona. If either adidas Golf Tour Staff Professional Kenny Perry or Pat Perez registers a hole-in-one on the famed stadium par-3 16th hole during tournament play, 10,000 lucky people will receive a FREE pair of adidas Golf POWERBAND 3.0 footwear. Fans can register for the promotion at the adidas Golf booth inside the Waste Management Phoenix Open Expo Center or at http://corp.adidasgolf.com/events/PB3.
Incorporating aggressive, tour-proven technologies designed to deliver peak performance, POWERBAND 3.0 combines reengineered and totally enhanced stability, leverage, and balance control technologies with a new personalization element that makes it the complete footwear package. POWERBAND 3.0 also holds the distinct honor as the first adidas Golf shoe to be included in the mi adidas program, allowing golfers complete design customization through thousands of selectable colorways and text and logo options.
During the week, adidas Golf will have a unique experience inside the Expo Center that includes computer kiosks for patrons to design their mi POWERBAND 3.0 footwear at www.miadidas.com. Additionally, adidas Golf will host autograph signings by athletes and our special guest and head coach of the NFL’s Arizona Cardinals, Ken Whisenhunt. Among the PGA Tour Staff Professionals scheduled to debut their mi POWERBAND include Kenny Perry, Y.E. Yang, Pat Perez, Martin Laird, Sean O’Hair, Justin Rose, Tim Clark, Jason Day, and Nathan Green.
Following three key tenets, including fit, performance, and design, mi adidas provides consumers with an easy design process to create the best product for their needs. Today, they can choose from a wide range of footwear selections spanning five sport categories – basketball, running, soccer, tennis, and now, golf.
“The launch of the POWERBAND 3.0 with mi POWERBAND 3.0 is especially significant to adidas Golf as our first shoe to join the mi adidas program, which has experienced six years of worldwide success in a range of sports,” said Dave Ortley, Senior Director of Global Footwear. “The inclusion of POWERBAND 3.0 speaks volumes about the continued breakthroughs in performance technologies from adidas Golf and our role as a global leader in the footwear category. The early generations of POWERBAND footwear were groundbreaking; the POWERBAND 3.0 is represents a whole new level of power, performance, and style.”
The ultimate performance benefits of POWERBAND 3.0 are derived in the familiar “power trio” of adidas Golf technologies – POWERBAND CHASSIS, adiPRENE®+, and GRIPZONE. The most aggressive POWERBAND CHASSIS to date incorporates technology that wraps up higher on the lateral forefoot and medial heel than ever before to deliver remarkable stability to secure the foot, providing more power and better control. Positioned closer to the foot than in previous POWERBAND generations, adiPRENE+ technology is now in the inlay sole, directly beneath the ball of the foot, to manage energy effectively for enhanced response, better weight transfer and improved balance. Lastly, GRIPZONE technology lines the footbed and now extends into the heel area, locking the foot securely in place to promote maximum power and energy transfer.
Also new to the POWERBAND 3.0 is adidas Golf’s advanced THiNTech low-profile technology, which brings the golfer closer to the ground for improved stability, better footwork and ultimately, more consistent ball-striking.
Comfort remains a premium for the POWERBAND 3.0, which delivers support and cushioning from heel to toe with improved FitFOAM™ technology. Its full-grain leather provides a rich look and feel, as well as superior durability, and ClimaProof® technology provides 100% waterproof protection.
POWERBAND 3.0 is offered in men’s only with five in-line colorways: Running White / Scout Metallic/ Black, Black / Black/ Metallic Silver, Running White/ Black/ Metallic Silver, Running White / Running White / Black, and Running White / Metallic Silver / Fairway. POWERBAND 3.0 includes a two-year waterproof warranty, carries a manufacturer’s suggested retail price (MSRP) of $140 and is available now. Custom mi POWERBAND 3.0 footwear is available online atwww.miadidas.com for $180.
For official rules on adidas Golf’s unique hole-in-one promotion, please visithttp://corp.adidasgolf.com/events/PB3/rules.asp.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
adidas Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
