PALM BEACH GARDENS, FL, March 1, 2010- Nike Golf continues its sponsorship of the EWGA (Executive Women’s Golf Association) Member-Get-A-Member program for 2010 and has renewed as a supporting partner for the nationwide organization. The company will be participating in the “Try Test & Buy Fest” held in conjunction with the EWGA 2010 annual conference, now called the EWGA Golfpalooza, on April 7-10 in Pinehurst, N.C.
“Each year over 4,000 women are introduced to the game and the EWGA through the Member Get-A-Member program,”” says Pam Swensen, CEO of the EWGA. “We thank Nike Golf for their continuing support and sponsorship of this vital program that enables us to introduce and keep more women involved in the game of golf and having fun doing it!”
The annual Member-Get-A-Member program encourages and rewards EWGA members who recruit others to join the association. The “Recruiter of the Year”, determined by a drawing of the top winners who have recruited 12 or more members, includes a custom fitting for new Nike Golf Clubs, a golf bag and a trip to the Nike World Headquarters in Beaverton, Oregon. Each chapter’s top recruiter, having recruited a “foursome” or more to qualify, will receive a Nike prize package and a chance to win one of 10 Nike drivers. Additional prize drawings will be held for every member who recruits a “twosome” or more.
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf,com . To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook,com/nikegolf.
About EWGA
Geared toward the schedules of busy women, the EWGA welcomes every woman interested in getting involved and connected through golf. EWGA offers all members organized play and clinics for all levels of golfers, personal and professional development, learning and mentoring programs and coast-to-coast networking opportunities to develop friendships, business connections and lifelong relationships.
Since its founding in 1991, the EWGA has touched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and fun. This tax-exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers.
A 2008 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 32 rounds per year. EWGA members spent an average of $4296 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $602,900 in golf related spending. With over 125 chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $75 million to the golf industry.
A survey of former EWGA members found that 84% of these women continued to play golf. While the former EWGA member survey did not include golf-related travel, this group’s golf spending accounted for an additional $98 million, totaling over $173 million and 1.7 million rounds of golf per year.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com.
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
