Engineered to launch the ball high and long with remarkable ease, it’s also the most forgiving TaylorMade iron ever
Carlsbad, Calif. (February 1, 2010) – The revolutionary performance of TaylorMade’s Burner® iron has made it the best-selling iron model in the United States, and has helped thousands of golfers elevate their iron games to an entirely new level. But although the Burner iron is engineered to appeal to a very wide range of player types, the fact remains that it isn’t for everybody. There are golfers, mainly slower swingers and players who produce a naturally low ball flight, who can’t launch the Burner high enough to enjoy the full benefits of the club. As easy as the Burner is to launch high and long, we needed something even easier.
Enter the Burner SuperLaunch, an iron specifically designed to be spectacularly forgiving and easy to get in the air, allowing a certain segment of players – mainly slower swingers and low-ball hitters — to get more distance. In addition, Burner SuperLaunch iron’s generous offset helps straighten a slice and promote a draw.
Burner SuperLaunch irons are also engineered to deliver tremendous forgiveness from end-to-end (heel to the toe) and top to bottom (topline to leading edge). In fact, it’s the most forgiving iron ever from TaylorMade. That makes it a great iron for high-handicappers with patterns of inconsistent ball-striking. In fact, Burner SuperLaunch irons boast the highest MOI of any TaylorMade iron, ever.
Multifunctional, Beveled Sole Promotes High Launch
The first thing you notice about Burner SuperLaunch irons is that each features a wide, multifunctional sole, which is key to establishing the low and deep CG location that makes every one of these irons so easy to get high in the air. However, each sole is strategically beveled to reduce the degree of interaction with the turf. That means you get the low-deep CG-positioning benefits of a large sole, yet it plays like a much smaller, narrower sole.
When you rest a Burner SuperLaunch iron behind the ball, you’ll notice the substantial topline, which contributes to the exceptional stability and forgiveness. TaylorMade engineers cambered the topline’s rearward edge to give it a downward slant, resulting in a more dynamic appearance.
Individually-designed Long-irons, Mid-irons and Short-irons
Like the Burner irons, the Burner SuperLaunch long-irons, mid-irons and short-irons were designed separately, which is clear when you see the long-irons, which boast a decidedly low-profile shape compared to the rest of the set. This shape, when combined with the wide sole and deep cavity, help make Burner SuperLaunch long-irons so much easier to launch at lower swing speeds. The low-profile shape also makes the long-irons look easy to hit, too. On the opposite end of the set, Burner SuperLaunch short-irons have a traditional face-height and profile, while the middle-irons are of medium-profile, about halfway between the traditional profile of the short-irons and low-profile of the long-irons.
Progressive Face Thickness throughout the Set
Progressive face thickness throughout the set has the thinnest faces in the long-irons for higher COR, faster ball speed and better weight distribution and thicker faces in the short-irons for better feel. Inverted Cone Technology in every Burner SuperLaunch iron helps expand the area of the clubface that delivers fast ball speed to promote more distance on off-center hits.
Of course, the most critical performance benefit of Burner SuperLaunch is how easily they launch the ball and how high they launch the ball. Slower swingers will find it a breeze to launch these irons on an extremely high flight and with the spin necessary to keep the ball in the air long enough to achieve significant added carry, and when the ball comes down it will land steeply and softly.
New Grooves Design
Burner SuperLaunch irons incorporate a new TaylorMade groove design that conforms to the USGA’s new ruling on grooves, which will be enforced in high-level competition starting in 2010 and in recreational golf starting in 2024.
Availability and Pricing for Burner SuperLaunch
The standard set of Burner SuperLaunch irons includes 4-iron through attack wedge, and will be offered at a street price of $599 with steel shafts and $799 with graphite. A 3-iron and sand wedge are also offered separately. Burner SuperLaunch irons are offered in four shaft flexes – S, R, M, L. The Burner SuperLaunch ladies’ set features its own unique purple color palette. Burner SuperLaunch irons will become available starting on April 1, 2010.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
