Simple-to-use one touch playback lets golfers record and analyze their swing
AUSTIN, Texas – ProPlay LLC, makers of the high-quality, pocket-sized ProPlay Golf Performance System, has signed Golf Marketing Services (GMS) to handle its public relations and marketing services.
Under the agreement, GMS will develop and execute a multi-platform marketing strategy designed to accelerate the distribution and sales of ProPlay’s Golf Performance System. GMS will also assist in positioning the brand in a wide variety of media outlets and will direct several key marketing initiatives for the company.
“We have a very focused marketing strategy and we believe that Holly Geoghegan and her team at GMS will be very effective in helping us execute on that strategy,” said Jack Parsons, CEO of ProPlay. “Her experience and relationships in the golf industry will help us get our message out to our target customers, enhance our brand recognition, and accelerate our sales growth.”
Orlando-based GMS will work to increase awareness of ProPlay’s powerful pocket-sized camera designed for golfers to take to the driving range, the putting green or the golf course providing immediate visual feedback of their swing. Since 1991, GMS has launched numerous products in golf and has worked successfully with early-stage technology companies including uPro GPS which was acquired by Callaway Golf in December 2008.
“Many golfers find video technology cumbersome, expensive and difficult to use, said Parsons. “The ProPlay System is designed by golfers for golfer and provides Quality, Simplicity and Results. Our portable, one touch, pocket-sized video camera provides golfers with affordable real-time technology that makes practice more tangible and fun.”
The ProPlay System ships complete with the camera, Scratch Swing Analysis Software, a mini-tripod ideal for use on the putting green, a soft carrying case, charger and cables, all packaged in a very unique and visually appealing hard carry case that is very competitively priced at $449.
ProPlay extends discounts to anyone associated with the U.S. Armed Forces and will donate a portion of its profits to the First Tee of Greater Austin, a program dedicated to promoting character development and life-enhancing values in young people through the game of golf.
ProPlay is available through local pro-shops, teaching pros and academies, or via the ProPlay Web site www.proplaysports.com. For more information, call 866-800-9433.
About ProPlay
ProPlay, LLC is located in Austin, Texas. The Company’s mission is to deliver the power of video technology to golfers by providing immediate visual feedback that results in accelerated swing improvement. In addition to golf, the ProPlay Performance System enhances the learning experience in a variety of sports where swing mechanics are a key success element such as tennis, baseball/softball, football, etc. The system can also be used as a fun and portable family video camera capturing videos of kids at the beach (it’s water and scratch resistant), at birthday parties or playing on the field.
About Golf Marketing Services
Since 1991, Golf Marketing Services has promoted some of the most innovative and forward-thinking companies in golf. At GMS, our team of industry experts has the creativity, strategy and energy to take any concept or product to the next level. For more information, visit www.golfmarketinginc.com or call 407-557-2393.
Contact:
SALES
ProPlay GPS
Chris Garcia
Vice President of Sales and Marketing
866-800-9433
chris@proplaysports.com
MEDIA
Golf Marketing Services
Holly Geoghegan
President
321-303-9684
holly@golfmarketinginc.com
Mike Leonard
Communications Director
407-347-7244
mike@golfmarketinginc.com
