March 2, 2010 – Today, Active Network (Active) announced it has promoted Lauren Guinn to the position of senior director of marketing for Active’s Golf & Resort division. Guinn has been with Active for 10 years working in the Media + Marketing division, and most recently was the division’s senior director of marketing. During her time with Media + Marketing, Guinn managed consumer marketing for Active’s media properties, including Active.com, eteamz.com, ActiveTrainer.com and Laxpower.com, among others. Guinn also provided her expertise for a variety of marketing programs that connected major brands, such as Nike, Degree, Crystal Light and Powerbar, with active-minded consumers.
In her new position, Guinn will manage all marketing initiatives for Active’s Golf & Resort division, including creating new business opportunities, setting strategic vision, driving sales performance and increasing customer acquisition and retention for ActiveGolf.com.
About The Active Network, Inc.
The Active Network delivers integrated technology solutions, marketing services and online media properties that enable and encourage participation in activities and events. For more information, please visit www.ActiveNetwork.com.
Contact:
Jake Gonzales
Active Network, Inc.
jake.gonzales@activenetwork.com
858.652-6133
Covering the business of golf!
