The Orlando PGA show was an unbelievable success for 1st time exhibitor Abacus as the company introduced its products to the U.S. market.
“We met with some of the biggest and most prestigious golf clubs in the U.S. and heard rave reviews from all of them. Over and over, people commented that ‘Abacus is the most exciting brand here’, ‘the product and design looks so fresh’, ‘we haven’t seen anything in the market like this’, and so on,” says Shane Brett, Divisional Vice President at Caulfeild Apparel Group Ltd, the distributor of Abacus in US and Canada.
Abacus had over forty different media contacts review the brand’s 2010 autumn collection and their excitement was overwhelming. In fact, during the few weeks since the show, there has been a landslide of PR around the Abacus brand. Abacus made the list for ‘Best 10 Products at the PGA Show’ and has been prominently featured in newspaper, magazine and online blog articles all over the U.S. The positive consumer response to these blog articles shows the market is ready for a brand like Abacus.
“Our hopes before the show were to introduce Abacus as a Scandinavian brand with a European innovative, technical collection together with our lifestyle concept to the U.S. market. The response we got was far beyond what we expected. The silhouette look, without being tight, is well appreciated. We cannot ask for a better start to building our U.S. business,” says Abacus’ Managing Director, Sven-Olof Karlsson.
For more information, visit www.abacus-outdoor.com or call Caulfeild Apparel at 416.636.5911.
Function, design and quality
Abacus manufactures functional clothing where design is combined with quality and function. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.
www.abacus-outdoor.com
For more information, contact:
Impact 1 Marketing, public relations contact:
Joanne Miller at 815-603-5119 jmiller@impact1marketing.com
Caulfeild Apparel, North American Abacus Distributor, contact:
Shane Brett, Divisional Vice President,
Toronto, ON, Canada: 416-636-5911 extension 330
shane@caulfeild.com
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