Findlay, Ohio (February 23, 2010) – Pukka Headwear, designer and manufacturer of premium golf headwear, and best known for its innovative design and unmatched capabilities, turned the heads of buyers and industry professionals with its bold new collections. The impact of these new headwear collections, the annual booth party and cap sponsorship of PGA Demo Day highlighted this year’s show.
Unveiling eight collections that featured over 150 new designs and the buzz created by the annual day-two booth party, this year’s PGA Show in Orlando set the stage for what is to come from Pukka in 2010. Show attendees had their first opportunity to view the complete release of Pukka’s latest collection offerings including Argyle, Remix, Stretch-Fit, Ladies, Adjustable, Specialty, seven7under and Pink Ribbon. The diverse product mix featured everything from core adjustable styles and classic designs to the latest trends from its Argyle and Remix Collections.
“We brought momentum to the show floor this year in Orlando and through the emergence of new programs we are competing head-to-head with the competition on price, while at the same time leading the transition from “stale and boring” to “innovative and new” product on the shelf. We see increasing evidence that our fashion influence is taking hold in the marketplace as so much is being influenced by the younger demographic. Buyers and head pros are taking the shift head-on by putting products on the shelf that appeal to them, says Pukka CEO, Shawn Rogers. The struggling economy posed a lot of challenges to everyone over the last year. We had the opportunity to stay aggressive in the marketplace through marketing initiatives and product development. I credit much of our success to our ability to change quickly and foresee trends in the marketplace. In a year where show attendance was flat at best, we set company records in terms of dollars written and new accounts opened,” adds Rogers.
“The PGA Show had a slightly different pulse than last year. Although people were still cautious with their buying decisions, this year they we buying out of need. As a result, clubs were placing much larger orders. This was particularly beneficial for us since our order minimums are the lowest in the industry per style. It gives clubs the chance to offer their customers a wider variety of product choices in terms of both styles and colors,” says James Thompson, Pukka’s Director of Marketing. “Our new collections make it easy for buyers to pick and choose the latest looks for their shops. In addition, our new programs have buyers looking at Pukka in a different light as we are emerging as the total headwear solution in many shops,” adds Thompson.
Pukka® Headwear is a designer, manufacturer and marketer of premium custom headwear products in the Golf, Collegiate and Team markets. Pukka stands for “original, first class, quality,” which is displayed by unrivaled fit, superior materials and fashion-forward design. Pukka is a division of FDI, supplier to many well-known and highly respected apparel and accessories brands since 1992. For further information, please visit www.pukkaheadwear.com or call 1-877-345-5110 to speak with a customer service representative. To learn more about FDI visit www.fdizone.com.
Contact:
James Thompson
419 429 7808 ext. 1147
jthompson@pukkaheadwear.com
www.pukkaheadwear.com
