Westborough, Mass., March 98, 2010 – Etonic Worldwide announced today that it has been named an official partner of Rally For the Cure®, a breast cancer awareness program supporting the Susan G. Komen for the Cure®. As a partner, Etonic will provide golf and running footwear for Rally For The Cure golf and tennis events held around the country.
“We are pleased to join forces with Rally For The Cure and look forward to helping such a worthwhile cause,” said Kent Wheeler, director of sales and marketing. “This grass root program has not only raised significant money for Komen for the Cure but through the years it has generated a tremendous amount of awareness and education on early detection, resulting in thousands of lives saved.”
Etonic will provide Rally For The Cure prize winners at the local tournament site a choice of its popular Lite-Tech golf shoe or Kendari SC running shoe. The Lite-Tech golf shoe has a water-resistant construction and features the new PowerPlay™ Outsole System with the Fast Twist™ cleat system. The Kendari SC is a lightweight high performance running shoe with Etonic’s patented Dynamic Reaction Plate Technology™ designed for utmost cushioning and stability. As a partner, Etonic will be included in all promotional material and advertisements for the Rally for the Cure program.
“We appreciate Etonic’s support of Rally For The Cure,” said Cate Campbell, senior manager of marketing and operations, Rally for the Cure. “Etonic is a brand that has a strong reputation for quality and performance in footwear, our participants will be thrilled to have a chance to win a pair of golf or running shoes.”
Rally For The Cure events are held at more than 3,500 sites around the country from April through Decemberannually. For information on hosting a Rally For The Cure event visit www.rallyforthecure.com
About Etonic
Founded in 1876 by Charles Eaton and headquartered in Westborough, Massachusetts, Etonic builds footwear based on technical innovation, superior quality and ultimate comfort. Etonic offers men’s and women’s footwear and accessories for golf, running, and bowling. For information on Etonic call 1-866-8-ETONIC (386642) or log onto www.etonic.com.
About Rally For The Cure
Rally for the Cure® is a grassroots program that works to spread awareness about breast health and breast cancer in support of Susan G. Komen for the Cure® through golf, tennis and social events. Rally provides a simple platform for people to educate their friends, family and community about the importance of early detection through an activity they are passionate about. works to spread awareness about breast health and breast cancer through golf, tennis and dining events. Over 3,500 annual events are hosted byby volunteer Ambassadors. invite participants to show their support of breast cancer awareness through an activity they are passionate about. Participants have a chance at winning a prize and all receive an event gift bag including important breast health information from Komen for the Cure, souvenir items and a one-year subscription to a Condé Nast magazine such as SELF, Gourmet, Lucky and Condé Nast Traveler.
Rally for the Cure is a division of Condé Nast Publications and has been a partner of Susan G. Komen for the Cure since 1996. Since its start, Rally events have touched over 1.65 million people with the breast cancer awareness message and generated over $50 million for Komen.
In partnership with Susan G. Komen for the Cure® and Condé Nast Publications, Rally empowers people to spread the life-saving message of early-detection in their communities through an activity they are passionate about.
Contact:
Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.
