VANCOUVER, BC – (March 9, 2010) – The Norwegian Curling Team shocked Olympic fans when they donned vibrant argyle printed LoudMouth Golf pants on the ice usually reserved for curler’s traditional blacks and grays. The outrageous pants became an instant internet sensation with the media and fans and a flurry of articles and posts came from around the globe. The team curled their way to silver and just penned a sponsorship deal with LoudMouth Golf–the makers of the now famed “Dixie” slacks they wore during their successful Olympic turn.
A Facebook fan page aptly named “The Norwegian Olympic Curling Team’s Pants” created a social media phenomenon by rapidly jumping to well over half a million fans by the end of the closing ceremonies.
The pants even won the approval of King Harald V of Norway who was at the Vancouver Olympic Centre rink during the February 23rd curling match. LoudMouth Golf sent a matching pair of the brightly colored argyle slacks for the curling team to present to their King before they beat Britain 9-5.
According to Larry Jackson, CEO of LoudMouth Golf the rush of attention caused the pants to sell out in record time, “Daily web hits have been up 10 times over our daily average, total sales have been up 3-4 times our daily average, and the Dixie’s sold out completely from both the US and UK shipping depots after only 3 days of Olympic curling!”
“I think when somebody wears these pants; they’re going to have a more interesting day. You’re going to talk to more people, you’re going to have more interactions, and you’re going to make more jokes. That’s exactly what’s happening with the curlers.” Jackson added.
Professional golfer John Daly is also a LoudMouth Golf enthusiast sponsored by the brand. He is regularly seen sporting the wild patterns on and off the links.
Scott Woodworth, the founder and designer of the wildly patterned brand is excited about the growing interest, “We’re definitely going to go into skiing next,” he said. “It means doing a whole new lot of research and development but we’re gonna do it for sure.”
About LoudMouth Golf
LoudMouth Golf’s unique line of colorfully designed pants and shorts reintroduces the styles from the ’70s, the decade that made golf fashion great. Some of LoudMouth’s most popular patterns include Disco Balls, Shagadelic, Oakmont Houndstooth, and Hot Dog. With such vibrant colors in their pants, LoudMouth offers a line of eight solid color shirts that perfectly match each set of pants. LoudMouth recently added a line of skorts and shorts for women. LoudMouth Golf clothes can be purchased at many pro shops or online at www.loudmouthgolf.com and www.johndaly.com or by calling 800.390.5116 or 707.996.8184. To search for stores carrying LoudMouth Golf in your area call 877.386.2292.
Contact:
Kore Oliver
Ann Hill Communications
415.491.5905
kore@ahcommunications.com
