Toronto-Based Lifestyle Brand Adds Three New Staff Players
(TORONTO, ON) – Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, announces the addition of Tour pros Matt Weibring, Branden Grace and Aron Price to the roster of international Tour stars, including JC Deacon and Brennan Webb, that prefer the brand’s unique combination of sport and street inspired fashions.
As rising stars on the PGA, European, Nationwide and Canadian Tours, the men will sport the line’s distinctive apparel and logo during all on-course activities, further enhancing Quagmire’s profile as it expands its distribution throughout North America and Europe.
“These guys are some of the best up-and-coming talent on Tour, and have a fresh, fun approach to what they wear,” says co-founder Geoff Tait. “They’re a perfect fit with our comfortable, casual styling and we’re looking forward to helping them get noticed on the course as much for their clothes as their games.”
“Quagmire is a really fun brand and it’s easy to have a good time while wearing it,” adds Weibring, who recorded six top-25 finishes on the PGA Tour in 2009. “The pieces are easy to wear and different than the other brands out there, while still offering all the standard technical features.”
Designed to transition seamlessly from the 18th green to 19th hole and beyond, Quagmire’s latest looks feature an array of bright and pastel hues, cut-and-sew detailing and unique logo and pocket placement. Emphasizing its light-hearted approach to fashion, the brand’s polos, sweaters, shorts, pants and outerwear include style names like “Duffer,” “Pondskipper,” and “Choke.”
Performance enhancing characteristics of Quagmire’s exclusive Gud ‘N Dri fabric include breathability, durability, fast-drying properties, UV protection and antimicrobials to keep the wearer cool and comfortable. The pieces are soft, static-free and wrinkle- and piling-resistant. For bottoms, Quagmire has introduced a woven-nylon, seersucker plaid and cotton stripe, among other fabrications.
Quagmire is worn by both Hollywood celebrities and Tour professionals and the brand’s “Not Fit for the Fairway,” slogan stresses that golfers don’t have to be low handicappers to have fun and look great – on and off the course. Retailing from $65 for some tops to $79 for select outwear, the new collection is outlined in a 52-page catalog currently available for retailers and media members.
Sold throughout North America, Quagmire can be found at prestigious on-course shops, clubs and resorts including Olympic Golf and the Ritz-Carlton Orlando, Ka’anapali Golf Resort, the Four Seasons Resort Great Exuma at Emerald Bay, Angus Glen, Glen Abbey and Sporting Life in Toronto. The brand can be purchased online at www.fairwaystyles.com.
For more information: www.quagmiregolf.com, 800.652.9839.
About Quagmire
Quagmire is a member of Green Grass One and available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.
The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 the company partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
