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Introducing The Cobra S2 Max Iron And Iron-Hybrid Sets

March 22, 2010

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Award-winning iron and iron-hybrid integrated sets promote maximum forgiveness, accuracy and distance

CARLSBAD, CA (March 19, 2010) – Cobra Golf unveils the new high-performance Cobra S2 Max in both iron and iron-hybrid integrated sets. While both sets are designed for maximum forgiveness and high launch for mid- to high-handicap players, the S2 Max Iron-Hybrid Set features Baffler-style hybrids that provide proper distance gapping throughout the set for players who prefer hitting forgiving hybrids over long irons.

“The new Cobra S2 Max Irons and Iron-Hybrid Set are truly the ultimate in super game-improvement clubs,” said Brian Zender, General Manager of Cobra Golf. “The combination of the Baffler-inspired hybrids and low-profile, wide-sole irons in the S2 Max Iron-Hybrid Set provides superior forgiveness and accuracy. The iron-hybrid set is also designed to provide consistent distance gaps to promote reliable distance from each club in the set. The fact that the Cobra S2 Max line received a Gold Award in the 2010 Golf Digest Hot List is a testament to its superior performance and forgiveness. The S2 Max was also named category leader for Look, Sound and Feel, which speaks to the quality of these game-improvement clubs. Golfers will experience the highest level of forgiveness that Cobra offers and will play with more confidence from the fairway and rough.”

COBRA S2 MAX IRON-HYBRID SET
For golfers who prefer the increased forgiveness of hybrids to hit long shots, the Cobra S2 Max Iron-Hybrid Set is offered with hybrids as long-iron replacements. The Baffler-style hybrids are ideal for mid- to high-handicap players seeking maximum forgiveness in a set. The clubface features Cobra’s exclusive 9 Point Face Technology, which helps increase ball speeds on shots hit across the face. The iron-hybrid set offers consistent distance gapping from one club to the next throughout the set, so the transition from iron to hybrids provides consistent, reliable distances.

“The Cobra S2 Max Iron-Hybrid Integrated Set has been specifically designed and tested to achieve correct and consistent distance gaps between clubs,” said Tom Preece, Vice President of Research & Development for Cobra Golf. “The set comes pre-customized with hybrids and irons, so players don’t have to choose which irons need to be replaced by hybrids. In addition, the hybrids were designed utilizing the technology of our No. 1-selling Baffler hybrid and provide the superior forgiveness, accuracy and versatility that mid- to high-handicap golfers desire.”

9 Point Face Technology
• 9 Point Face Technology offers improved forgiveness and accuracy across the clubface due to a larger sweet zone.

Low-Profile Irons with Baffler-Style Hybrids
• Wide-sole, low-profile irons increase forgiveness and provide high launch. Deep-face hybrids provide a large sweet zone and high MOI for maximum forgiveness.

Consistent Distance Gapping
• From long hybrids to short irons, the S2 Max Iron-Hybrid Set is designed to provide consistent and reliable distances from one club to the next.

The Cobra S2 Max Iron-Hybrid Set is available in two sets for men, along with Women’s and Seniors’/Lite:
* Men’s Graphite set includes 3/H, 4/H and 5/H hybrids, and 6-PW irons, featuring Aldila DVS-HL shafts ($776 SRP).
* Men’s Steel set includes 3/H and 4/H hybrids with Aldila DVS-HL graphite shafts, and 5-PW irons with FST steel shafts ($632 SRP).
* Women’s and Seniors’/Lite sets include 4/H, 5/H and 6/H hybrids, 7-PW, and SW irons with Aldila DVS-HL graphite shafts ($776 SRP).

Gap and sand wedges are also available separately for any version of the set. All clubs have Golf Pride grips.

The Cobra S2 Max Iron-Hybrid sets are shipping to golf retailers now.

COBRA S2 MAX IRONS
The Cobra S2 Max Irons offer improved forgiveness, accuracy and distance for super game improvement. An expanded sweet zone – from Cobra’s exclusive 9 Point Face Technology – helps generate consistent ball speed across the entire clubface. The cavity back design complements the wide-sole, low-profile design in this set, to promote maximum forgiveness and a higher launch.

9 Point Face Technology
• 9 Point Face Technology creates an expanded sweet zone that promotes consistent power with improved forgiveness and accuracy.

Wide-Sole, Low-Profile Design
• The wide sole and low-profile design shift the Center of Gravity (CG) low and back to improve launch characteristics and maximize forgiveness, while a contoured sole improves turf interaction for more consistent shots from any lie.

The Cobra S2 Max Irons are available in men’s high-launch Aldila DVS-HL graphite shaft as well as and lightweight FST steel shafts (4-PW, GW) and women’s and seniors’ Aldila DVS-HL graphite shafts (5-PW, GW, SW) – with Golf Pride grips.

The Cobra S2 Max irons are shipping to golf retailers now, with a suggested retail price of $500 for steel and $630 for graphite.

For more information about the Cobra S2 Max Irons and Cobra S2 Max Iron-Hybrid Integrated Set, visit us online at www.cobragolf.com, or contact Cobra Customer Service (800-917-3300) or Todd Colburn, Director of Cobra Global Marketing (760-930-2160).

Titleist, FootJoy, Cobra and Pinnacle comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE – FO).

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