Golfweek pro-am to mark beginning of weeklong Outback event
TAMPA, Fla., (March 18, 2010) – The Outback Steakhouse Pro-Am today announced Golfweek magazine as the title sponsor of its 2010 opening event. Held April 12 at TPC Tampa Bay, the new Golfweek Pro-Am – which pairs renowned Champions Tour professionals with teams of amateur players for 18 holes of thrilling golf – will kick off the Outback Steakhouse Pro-Am tournament’s weeklong series of events.
“The opportunity to partner with such an esteemed, high-profile golf magazine as Golfweek is a true excitement and benefit to our tournament,” said Amy Hawk, tournament director of the Outback Steakhouse Pro-Am. “We are proud to have the Golfweek Pro-Am launch the first of many events during the week of the 2010 Outback Steakhouse Pro-Am.”
“We are so pleased to work with the Outback Steakhouse Pro-Am as a sponsor for this popular event,” said Clayton Morris, president/publisher of Golfweek. “The Golfweek Pro-Am really opens up a world of possibilities by allowing us to reach our audience of serious golfers in a brand-new way.”
In addition to providing players with a memorable day of fun and friendly competition, the Golfweek Pro-Am affords participating companies the opportunity to entertain clients and reward employees. Each amateur will receive a package of credentials including:
• Two Golfweek Pro-Am badges, which include daily grounds admission and access into the Michelob Ultra Watering Hole (Wednesday-Sunday), Red Stag by Jim Beam Stag’s Trail (Friday-Sunday) and Coke Zero Soda Shack (Friday-Sunday)
• Ten one-day passes
• One invitation to the Tuesday evening Aussie Bash, featuring a private performance by Tim McGraw (each invitation admits two attendees)
• Clubhouse valet parking (valid Monday only)
• One preferred parking pass (valid entire week)
The Golfweek Pro-Am will set the tone for the many events to follow throughout the week at the 2010 Outback Steakhouse Pro-Am, which will extend from April 12 through April 18 at TPC Tampa Bay in Lutz, Fla. Michael J. Fox, George Lopez, Vince Gill, Stone Phillips, Vinny Testaverde, Joe Theismann, Derrick Brooks and Rondé Barber comprise the Outback Steakhouse Pro-Am celebrity commitments to date. Meanwhile, some of the tournament’s high-profile professional commitments include Nick Price, Bernhard Langer, Tom Watson, Fred Funk, Paul Azinger, Mark O’Meara, Hale Irwin and Loren Roberts.
Tickets are available for purchase by calling the tournament office at 813.265.4653 or visiting www.OutbackProAm.com.
About Golfweek
Founded in 1975, Golfweek is the most authentic, authoritative and independent name in golf. Reaching more than 1.3 million readers each week, the magazine delivers the most complete news and information about the game, its players and the golf lifestyle – all to golf’s most important audience. The Golfweek brand also extends beyond the print publication to include Golfweek Custom Media, GolfweekHomes.com and Golfweek.com, which features golf’s first online television network, GolfweekOnDemand. Golfweek is part of Turnstile Publishing Company, one of the nation’s leading media brands specializing in high-end publications for active and affluent audiences. Founded in 1990 and headquartered in Orlando, Fla., Turnstile Publishing Company is also the parent corporation of Community Media Holdings and the TurfNet Media Network, as well as such publications as Art Calendar, The Seminole Voice and The Winter Park/Maitland Observer.
About the Outback Steakhouse Pro-Am & Tournament Format
The Outback Steakhouse Pro-Am was the first-ever winner of the inaugural Champions Tour President’s Award (2006) that is given to the event that best exemplifies the Champions Tour commitment to presenting its product, charity and involvement in the community.
In its first six years, the Outback Steakhouse Pro-Am Foundation, Inc. has raised more than $3.4 million through corporate sponsorships and other charitable donations. Since its inception 23 years ago, this tournament has contributed over $8.4 million to Tampa Bay area charities. The 2010 recipients are Friedreich’s Ataxia Research Alliance (FARA) and Operation Homefront-Florida.
The Outback Steakhouse Pro-Am Charity Foundation Inc. is a 501(c)(3) not for profit organization founded in October of 2003.
Nick Price won his first ever Champions Tour event at the 2009 Outback Steakhouse Pro-Am. The 2010 Outback Steakhouse Pro-Am will be played at TPC Tampa Bay in Lutz, Fla., April 12-18 and will be broadcast on the Golf Channel (Friday, 4/16) and NBC Sports (Saturday, 4/17 and Sunday, 4/18).
About the Champions Tour
Collectively, the Champions Tour has the most recognizable and accomplished players in the game with 16 World Golf Hall of Fame members actively competing in its events and numerous other major championship winners among its members. The Champions Tour is a tax-exempt membership organization of professional golfers age 50 and older. Conceived in 1980 as the Senior PGA Tour, it started with just four events and purses totaling $475,000. The Champions Tour will conduct 26 official Charles Schwab Cup events in 2010 offering $51.5 million in official prize money, with the average tournament purse of $1.98 million. The Champions Tour’s primary purpose is to provide significant competitive and earnings opportunities for its members, to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world. In addition to providing competitive opportunities for its membership, Champions Tour events generate significant sums of money for charity. The Commissioner of the PGA TOUR is Tim Finchem. Mike Stevens is President of the Champions Tour. TOUR headquarters is in Ponte Vedra Beach, Fla. The Web site address is PGATOUR.com.
Contact:
Elizabeth Hawkins
Marketing Director
407.563.7006
EHawkins@Golfweek.com
