Recognized as one of the top management companies for Customer Loyalty
in NGF’s 8th annual Customer Loyalty Awards
SCOTTSDALE, ARIZONA – OB Sports Golf Management was one of only two golf club management companies honored by the National Golf Foundation (NGF) with a Customer Loyalty Award in the Multi-course Operators category. Plus, two OB-managed clubs – Longbow Golf Club and Tijeras Creek Golf Club – were honored as Facilities with Most Improved Loyalty Scores.
The 8th annual Customer Loyalty Awards are based on surveys fielded through NGF’s Voice of Golfer Program and were awarded to the top operators that received high customer approval ratings in 2009. OB Sports was honored for having a high overall loyalty score for a management company. The loyalty score is determined by the how likely golfers are to recommend an OB Sports managed course to a friend or colleague.
“Given that rounds played are flat and competition is fierce, many golf course operators are fighting back with ways to earn greater customer loyalty and higher wallet share,” says Ben Fowler who heads up NGF’s Voice of Golfer Program. “The operators we are recognizing this year are among the many who are succeeding despite the current economic environment.”
The NGF Voice of Customer Operating Model was derived from golfer surveys conducted by the NGF throughout courses across the country. In the surveys, golfers who have played courses within the past 12 months were asked to rate the course on the many factors. Factors that included overall course conditions, condition of greens, pace of play, friendliness/service of staff, food and beverage service, overall experience, condition of tees, bunkers, fairways and other key factors that drive customer loyalty.
“It’s very gratifying to receive this award from the National Golf Foundation for the second consecutive year,” said Phil Green, president of the Scottsdale-based OB Sports Golf Management. “We firmly believe that customer loyalty is influenced throughout all areas of the golf operation. From delivering pristine course conditions, providing exceptional guest service experiences, delivering comfortable dining options and creating frequency programs that reward loyal golfers, all aspects of the operation are of vital importance. Each and every guest interaction influences customer loyalty. We are extremely honored to know that golfing customers around the country are more loyal to OB Sports-managed facilities!”
About the National Golf Foundation
The mission of the National Golf Foundation, founded in 1936, is to help golf businesses succeed by providing marketing, research, customer targeting and other consulting services. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry, including equipment manufacturers; builders and developers; facilities and practice ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information, visit www.ngf.org.
About OB Sports Golf Management
Scottsdale-based, OB Sports Golf Management is a diversified, golf-oriented company with a long history of success. OB Sports currently manages 30 premier golf courses and country clubs throughout the United States. Known for its comprehensive and personalized services since 1972, OB Sports has become widely acclaimed as the leader in boutique-style golf course management. For more information about OB Sports Golf Management, visit www.obsports.com , call (480) 948-1300, follow on Twitter at www.twitter.com/obsportsgolf , become a Fan on Facebook at www.facebook.com/obsports
OB Sports – managed facilities include:
Arizona
We-Ko-Pa Golf Club, Fort McDowell, AZ
Eagle Mountain Golf Club, Fountain Hills, AZ
Longbow Golf Club, Mesa, AZ
Talking Rock Club, Prescott, AZ
Palm Valley Golf Club, Goodyear, AZ
Superstition Mountain, Superstition Mountain, AZ
California
Tijeras Creek Golf Club, Rancho Santa Margarita, CA
Colorado
Signature Golf Club, Fountain, CO
Florida
Hunter’s Creek Golf Club, Orlando, FL
Maryland
Lodestone Golf Club, McHenry, MD
Wisp Resort Course, McHenry, MD
Minnesota
Somerby Golf Club, Rochester, MN
Mississippi
The Oaks Golf Club, Pass Christian, MS
Missouri
Dalhousie Golf Club, Cape Girardeau, MS
Stone Canyon Golf Club, Independence, MS
Nevada
Aliante Golf Club, North Las Vegas, NV
Angel Park Golf Club, Las Vegas, NV
The Legacy Golf Club, Henderson, NV
New Mexico
Sandia Golf Club, Albuquerque, NM
North Carolina
Sedgefield Country Club, Greensboro, NC
Oregon
Centennial Golf Club, Medford, OR
Langdon Farms Golf Club, Portland, OR
Quail Point, Medford, OR
Tetherow Golf Club, Bend, OR
Texas
High Meadow Ranch Golf Club, Magnolia, TX
Skye Ranch Golf Club, Montgomery, TX
Packsaddle Country Club, Kingsland, TX
Washington
Gamble Golf Resort, Brewster, WA
Wyoming
Three Crowns Golf Club, Casper, WY
Contact:
CA Roberts (480) 948-1300
caroberts@obsports.com
Kris Strauss (480) 518-5003
kstrauss@obsports.com
Ben Fowler, (561) 744-6006
bfowler@ngf.org
